Gordon Edwards, the creator behind the Scanner Radio app, started serving banner ads in 2010 and was working with several ad networks by 2013. The app provides live audio from over 3000 police, fire scanners, weather radios, as well as amateur radios. The app has over 800 reviews on the Amazon Appstore. Recently we had the privilege to sit down with Gordon to discuss how his app was performing and how he leveraged Amazon’s Mobile Ads API to generate revenue.
Figure 1- Banner Ad
$1.00 eCPM from Amazon Banner Ads
Generating revenue has always been a challenge for developers. With Gordon’s background in ads, integrating ads into his app seemed an obvious solution. But the primary reason why Gordon went with Amazon was that he thought the “quality of ads served would be better than those from other ad networks”. In short time, Gordon saw an earnings lift of 39% and it only took him less than a day to integrate.
“I see very consistent and high eCPMs from Amazon, as well as very high quality ads” says Edwards. The eCPM from Amazon was consistently around $1.00 which meant he didn’t have to monitor the earnings closely. This allowed him to focus on developing the app and creating a better experience for his users. He was pleasantly surprised to see the strong eCPM continue in Q1 when earnings dipped on other ad networks. His users were also happy to see the high quality ads from Amazon in their favorite app.
43% Earnings Lift from Interstitial Ads
Something that Gordon was not familiar with however, was interstitial ads. Gordon mentions that “I've never displayed interstitial ads in his app until now, but decided to display them from Amazon since he knew the ad quality would be high”. Gordon created a new interstitial ad slot when Amazon reached out about testing the ad format. Since then, his earnings increased another 43% from the additional ad slot. Gordon mentioned that he has since tried interstitial ads from other ad networks when Amazon ads were unavailable, but none provided the quality he was looking for. Now, he is working solely with Amazon.
Figure 2- Interstitial Ad
Try Amazon Ads!
Gordon encourages developers to try the Amazon Mobile Ads API. “Definitely try the Amazon Mobile Ad Network if you’re looking for a high paying and high quality ad solution.”
*Performance may vary
Steve Boymel from Farlex is the creator of the Dictionary app “Dictionary.” Based out of Pennsylvania, the app already has over 1,300 reviews on the Amazon Appstore. The app delivers a comprehensive dictionary that is available in over 14 different languages including English, Spanish, and French.
One of Steve’s challenges after creating the app “Dictionary”, was to generate revenue. “After looking at the existing landscape, I felt that Amazon had a great offering,” says Steve, which is why he decided to test the Amazon Mobile Ads API in his Amazon Appstore app. This was Steve’s first time integrating the Mobile Ads API into any of his apps, but he had confidence that the Amazon Mobile Ad Network would monetize well. In the first few weeks Steve saw a $0.70 eCPM, which was much higher than he expected.
Figure 1Example of Ads
With the success that the Amazon Mobile Ads API brought to Steve’s app in the Amazon Appstore, he decided to bring it to Google Play as well since he satisfied the Amazon Appstore distribution requirement.
Integrating the Amazon Mobile Ads API into his Google Play apps was easy. He has one code base for all Android apps so it was just a matter of re-packaging his Google Play binary.
Steve says “the time was well spent since his earnings from his Google Play apps are just as strong as his Amazon Appstore apps.” After a few optimizations, his eCPM increased to $1.20 for his Google Play apps and $1.75 from Amazon Appstore apps.
When we called Steve with an opportunity to monetize his UK traffic as a beta tester, Steve jumped at the opportunity. After all, he was not serving any ads to his UK users so any earning would be incremental. All he had to do was swap out his Amazon Mobile Ads API jar file. So how did the banner ads perform?
“Amazon always exceeds my expectation. $1.36 eCPM for UK banner ads is unheard of!”* Steve Boymel
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*Performance may vary