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April 16, 2015

Corey Badcock

Since its launch in March 2011, over 16,000 apps have been launched on TestDrive, giving customers the experience of running the app and discovering new features before committing to purchase. However, with the increasing use of 'free to play' business models, we have seen a significant decline in customers using TestDrive, and effective 15th April 2015, we will decommission the TestDrive service.

What do you need to do?

Nothing – it’s just the TestDrive service that is being decommissioned. Apps that are currently using TestDrive will still be available and promoted in the Appstore, but without TestDrive functionality. The TestDrive category will be removed from the Appstore client, and we will not be enabling TestDrive for new app submissions.

Thank you for your continued support of the Amazon Appstore. If you have any questions, please contact us.



April 16, 2015

David Isbitski

To help you stay up-to-date on the latest in the Android ecosystem, we've proactively tested many apps in our catalog and have compiled a Knowledge Base of articles with best practices and information to help make your apps compatible with Android 5.0 Lollipop.  

Here is a sample of the top viewed articles covering common Lollipop issues and offering best practices:

We have also updated the App Testing Service to test your app compatibility with Android 5.0 Lollipop on Nexus 7 devices. You can simply drag and drop your APK to the App Testing Service and get compatibility results on Fire tablets, Fire Phone and now Nexus 7 in 90 seconds or less.

For more information about getting started with the Amazon Appstore and Amazon Fire devices, check out the following additional resources:

-Dave (@TheDaveDev)


April 13, 2015

Judith Hoffmann


With more than 10 events in one week, International Games Week Berlin, one of Europe’s biggest game-focused events, connects game business, technology and culture. From April 21 to 26, gaming experts will come together in Berlin, Germany, to discuss key industry trends and topics. As a sponsor of International Games Week Berlin and a premium partner at Quo Vadis, there will be plenty of opportunities to meet the Amazon Appstore team in person.

Register Now For the Amazon Developer Workshop

On Tuesday, April 21, we are hosting a free half-day developer day with Amazon’s technical evangelists Paul Cutsinger and Simon Howard. After an introduction to the Amazon Appstore, Fire TV and Fire Phone and tablets, Paul and Simon will talk to you about

  • Responsive Game Design: Bringing Desktop and Mobile Games to the Living Room
  • What the Top 50 Apps and Games Do with In-App Purchasing That the Rest of Us Don’t
  • How We Made a Game No Fun

Be sure to submit your app or game or test your APK today! Paul and Simon will be on hand during the day and throughout the week to answer your questions and get your apps live and in front of millions of customers! Register on the workshop’s Eventbrite page to secure your place!

More from Paul, More from Developers, at Quo Vadis

From April 21-23 the Amazon team will at Quo Vadis, in front of the auditorium at the Kino International. Germany’s biggest gaming conference gathered more than 2,500 visitors last year and is sure to be a success in 2015 with their fantastic speaker line-up.

  • Watch Paul Cutsinger’s talk, “How to evolve players into fans”, on April 22 and learn about best practices that make the top mobile games stand out from the crowd.
  • Make sure not to miss the indie developer showcase – find them in the dedicated Amazon developer showcase lounge.
  • Get your game on while you’re in our lounge and experience Fire TV, as well as our other devices.

Can’t make it to Games Week? Check out where the team will be next. More information on our events page.


April 10, 2015

Corey Badcock

In 2012, the Application Developers Alliance set out to be a resource and an advocate for developers. Today, they've amassed a global network of more than 50,000 developers and more than 200 companies that care about them. Their mission is to help developers of all kinds, everywhere. That's why they've launched their Global Developer Insights survey.

In partnership with International Data Corporation (IDC), this survey will gather information from developers all over the world. Anybody who develops software (even just some of the time) can participate. With your help, the Application Developers Alliance will build a better understanding of the opportunities and pain points for the developer community. 

With this survey, the Application Developers Alliance want to learn more about the day-to-day responsibilities of developers, how a developer fits within their organization, the tools and services that power their work, and more about what it's like to be a developer. With this information, they'll be able to better inform new companies, technology partners, service providers, and you-the global developer community-about how to improve the app ecosystem. Most importantly, we at the Application Developers Alliance will be better able to serve you!

The results will be compiled into a comprehensive Developer Insights report and distributed to members in May 2015.


April 07, 2015

David Isbitski

Amazon is hosting a Developer Day on April 25th at the Cross Campus in Santa Monica, California. Amazon Developer Evangelists will share industry best practices and help mobile developers learn how to grow their app business via the Amazon Appstore. Amazon technology leaders will be on-hand to answer developer questions and lead talks on topics such as building apps and games for Android devices, BlackBerry,  Fire tablets, Fire phone, Amazon Fire TV, and how to build voice controlled experiences for Amazon Echo. Attendees will also learn best practices around how to make fun games and to market your game to influencers and build a fan base.

The format of the workshop will be split between morning lectures and afternoon “App Hours.” The App Hours will allow developers to get 1:1 support to publish and tests their own apps and games to the Amazon Appstore, guidance around building apps and games with Android, Unity and Xamarin, and hands on experience with the Amazon Mobile App SDK, Fire Phone SDK, Fire TV SDK and Amazon Echo SDK code samples. Developers will also be rewarded with Amazon gift cards for successful app submissions to the Amazon Appstore during the App Hours’ time period.

Already have an Android app? Bring your APK for a chance to win cool prizes! Click here to register now!


Check-in and Breakfast

An Overview of the Amazon Devices and Services for Mobile Developers
David Isbitski, Developer Evangelist, Amazon
We will start the day off with an overview of Amazon's current developer ecosystem. Learn how you can take advantage of Amazon’s Mobile Apps SDK, Amazon's Appstore and the new line of consumer Fire devices like Amazon Fire TV, Fire TV Stick and Fire tablets, as well as monetization services such as in-app purchasing.

Building Spoken Language Apps and Experiences for Amazon Echo
David Isbitski, Developer Evangelist, Amazon
Echo is a new device from Amazon designed around your voice. It's always on—just ask for information, music, news, weather, and more. Tucked under Echo's light ring is an array of seven microphones. When Echo detects the wake word, it lights up and streams audio to the cloud, where it leverages the power of Amazon Web Services to recognize and respond to your request. With the release of the developer SDK you can now build your own apps and experiences for Amazon Echo. This session will cover everything you need to know starting off with how to use the SDK, how to build your first app, and end with the app submission process.


How We Made a Game No Fun
Peter Heinrich, Developer Evangelist, Amazon
There are lots of suggestions about how to make a game fun.  Best practices are everywhere, but you can't just follow them blindly.  To create a fun game, you have to figure out how best practices integrate into your specific game.  Come see what we did wrong, and what we learned along the way.          

How to Evolve Players into Fans
Peter Heinrich, Developer Evangelist, Amazon
We’ve analyzed the top mobile games to see what best practices make them stand out from the crowd. Several trends emerging now will amplify those best practices, and games will have more opportunity than ever to excel. In the future, the top games will have fully realized fan bases that will drive their user acquisition and engagement engines. That fan base will include players but also content creators, advocates and potential new customers — this will open up a wider range of monetization options. Come see how top mobile games drive more engagement and revenue and learn how to you can do this with your own game.      


App Hours
Get 1:1 support to publish and test apps and games to the Amazon Appstore. Learn how to build apps and games with Android, Unity and Xamarin. Get hands on experience with the Amazon Mobile App SDK, Fire Phone SDK, Fire TV SDK and Amazon Echo SDK code samples.

Raffle and Wrap-Up

Seating is limited so be sure to register for the event to reserve your spot. Hope to see you there!

-Dave (@TheDaveDev)


April 06, 2015

Russell Beattie

The New Web App Starter Kit Features - Subcategories, YouTube Support, Live Streaming, in App Purchases and More - Make It Even Easier to Create Engaging Fire TV Media Apps

Launched last December, the Web App Starter Kit for Fire TV is an open source project intended to help developers get up to speed quickly creating simple media-oriented apps for the Amazon Fire TV and Fire TV Stick. The Starter Kit provides a basic media app template that is designed for the 10-foot user experience and includes UI controls, support for the Fire TV remote, sample UI components, support for various data formats and more. Since its release, the Starter Kit has been used to create dozens of apps already live in the Amazon Appstore for Fire TV, including Wall Street Journal Live, University of California TV, University of Washington TV, Gear Live TV, and Motorz TV.

You can find the Starter Kit on the GitHub project page.

The latest release, version 1.2, just launched and we want to give you an update on some of the new additions that benefit both developers and end users alike. These include technical improvements such as a streamlined build process and code enhancements to help reduce app development time, as well as a host of new client features. The Starter Kit now has support for YouTube videos, podcast feeds, a cleaner user interface, continuous video playback, search, live streaming videos and more. The end result is a richer code base that improves the developer experience and helps jump start the creation of great looking, functional, full-featured media apps.

Here are some more details about some of the cool new features we've added.

Easily Create & Manage Multiple Apps

In addition to general bug fixes, code optimization and documentation cleanup, we've also completely reorganized and streamlined the original build process to make it much easier to create and manage multiple apps. This gives developers more flexibility, and gives us the ability to include a variety of sample media apps that show off all the features and functionality available in the Starter Kit. Apps are now self-contained in a src/projects folder, which hold unique files for that app, while pulling files from the src/common folder during the build process. The result is a much more organized project structure, allowing developers to create more than one media app within the same source tree, enabling both code reuse and the capability of easily individualizing each app as needed.

We've also made it much easier for developers to customize the functionality and look of their apps without having to dig into the project code as much. The build process allows for customizing the included CSS and assets, and the project's init.js configuration file allows developer to enable/disable various options such as button display, player types, data models, logo and more. For more specifics on all the various options available for developers, check out the documentation hosted on the GitHub project page.

Quickly Create Fire TV Apps Based on YouTube Content

One of the most important new features that we've added to the Starter Kit is the ability to use YouTube as the source for an app's media content. We've integrated the official YouTube API and the YouTube HTML5 video player into the Starter Kit template so that developers can easily create YouTube-based Fire TV web apps. By simply adding in their YouTube API Developer Key, choosing a channel, and adjusting the project's initialization options, a developer can create a full-featured media app in very little time. The project gives developers the flexibility to choose to automatically add categories based on a channel's current section setup, or create a customized category menu with selected playlists, channels and even search terms. Below are screenshots of an example app created from the official Amazon Web Services YouTube channel, with the logo and categories automatically imported using the YouTube API.

When the user has selected a category (such as "Featured"), the screen displays a horizontal list of videos to browse and play. It's incredibly easy for content owners and developers to use the Starter Kit to quickly create custom media apps for their YouTube content.

Built-in Search Helps End Users Discover Content

The Starter Kit now gives developers the option to enable integrated search functionality, with no extra dev effort needed. For media apps that use a static data feeds such as JSON or MRSS, the search will be done on the client, returning results derived from the feed's media meta-data such as title and description. For apps using the YouTube template, the search will use the YouTube API to dynamically return results from the YouTube server. Below is a screenshot of a search for "Fire" in the above AWS YouTube channel app, with the results shown displayed in the same format as a category list.

Differentiate Your App With Custom Themes

Developers can easily customize their web apps using CSS to give a unique look and feel. We've provided several sample themes in the Starter Kit that show how easy it is to include a custom theme.css file to a project. Below is a screenshot of the AWS media app using a sample theme with a dark background, colored content titles and a custom category menu list that hovers over the list of videos rather than hiding them under a solid bar.

Build Apps From Thousands of Video Podcasts with Built-In Media RSS Support

The Starter Kit has also added support for using Media RSS as a data source. This common XML data format used by thousands of websites was created for podcasting, and adopted by a variety of content providers as a standard media feed format. Developers can now easily create media apps from these feeds in minutes. Below is a screenshot of a sample media app created using the public video podcast feed for a popular tech blog This Week In Tech.

Make App Content More Discoverable With Subcategories

The first version of the Starter Kit only supported one row of media within a given category. This worked well for many apps, but most need one or more levels of content below that. We've now added the ability for apps to have multiple levels of subcategories contained within the media list. This allows apps based on the Starter Kit to support navigation hierarchies such as Show/Season/Episode, Genre/Subgenre/Movie or simply create playlists within categories to present more organized content to viewers. Below is a screenshot of an example app using the official Kindle YouTube channel. Each playlist within the "All Playlists" category is represented by a thumbnail image and a description, presented in the familiar horizontal format. When the user selects a playlist, they get a list of videos within that subcategory which they can select and play, or by hitting the back button, go back up to the playlist selection screen again.

Enhanced Media Playback Controls

In addition to the navigation enhancements above, the Starter Kit now has added nicer playback controls for when the end user is viewing a video. We've improved the skip functionality and interface, providing the developer with better control over the length of the skip, and the end user with a clearer indicator of how far they have skipped back or forward. We also added the option for videos to play one after another within a category. As a video is nearing its end, a dialog will appear with the title, description and thumbnail of the next video to be played, and a countdown timer shows how long before it automatically starts. The user can activate the next video immediately by hitting the select button on their remote, or wait for the countdown and not have to touch their remote at all. The screenshots below show these new user interface options in action with a video from AWS.

Stream Your Content With Live Streaming Support

The Starter Kit includes a new custom HTML5 player that supports live internet video streams. The screenshots below show an example app created using NASA's popular live stream. The stream is displayed in a category list like a normal video, but is marked as live video. During playback, the stream is marked as being live, and controls that wouldn't work in a live stream (such as skip forward) are removed, making the user interface simpler and cleaner for end users.

An Easy Template for Implementing In-App Purchasing

Included in the Starter Kit is a new sample media app that shows how the Amazon In-App Purchasing system works for Fire TV web apps. Because of the potential complexity of subscriptions or media purchases, we decided to start with a more basic sample app that shows how IAP works by enabling users to purchase "upgrades" - in this case, custom app backgrounds. Below are screenshots of the IAP sample app in action. When a user clicks on the (large and obvious) Upgrades button, they are presented with the option to buy additional backgrounds for 99 cents each. If they select a background, they'll go through the standard Fire TV purchase process and the background will be unlocked for them to use. Though somewhat limited, the sample shows all the basic steps a developer will have to go through - adding graphics, descriptions, prices, etc. - to enable IAP content in their media app.

We hope you like the new features added so far and look forward to continuing to expand the Starter Kit functionality over the months to come. We'd love to hear your thoughts, so if you have any questions, comments or suggestions, please use the GitHub project page to send them to us.

Ready to Build a Web App for Fire TV?



March 31, 2015

Emily Roberts

Today, Amazon introduced the Dash Button and Dash Replenishment Service–new services designed to eliminate those moments you realize you forgot to order a frequently-used household item–things like laundry detergent, dog food, diapers, trash bags, and coffee. The Dash Button brings Amazon’s 1-Click ordering right into the home–when you’re running low, just press the button and an order is automatically placed. We’re working with popular brands like Bounty, Gatorade, Huggies, Clorox, Tide, and others to make the Dash Button available for popular products.

We’re also making the service that powers the Dash Button, the Dash Replenishment Service (DRS), available for device manufacturers to build into their products. We are inviting developers, makers, and manufacturers to request information about a limited participation beta for DRS. DRS enables connected devices to order physical goods from Amazon when supplies are running low—like a coffee maker that orders more coffee beans. By using DRS, device makers are able to leverage Amazon's authentication and payment systems, customer service, and fulfillment network—giving their customers access to Amazon's low prices, great selection, and reliable delivery.

How Dash Replenishment Service Works

Dash Replenishment Service can be integrated with devices in two ways. Device makers can either build a physical button into their hardware to reorder consumables or they can measure consumable usage so that reordering happens automatically. For example, an automatic pet food dispenser made with built-in sensors can measure the amount of pet food remaining in its container and place an order before running out. Device makers can start using DRS with as few as 10 lines of code.

The limited participation beta will be publicly available this fall. There are two ways to get started: apply to participate in the beta, or sign up to be notified when our self-service APIs are ready. Click here to choose an option.


March 31, 2015

Corey Badcock

The Amazon Mobile Ad Network increases monetization opportunities with the addition of the modeless interstitial ad format and the ability to serve ads to users in Japan.

High-Quality Modeless Interstitial Ads Improves User Experience

Amazon modeless interstitial ads are full screen ads. Unlike currently served interstitial ads, which appear during app transitions (in between game levels) and require users to close the ad, modeless interstitial ads appear as app content between content screens to maintain the app’s native experience for the user and do not require users to close the ad. You can customize modeless interstitial ads with content matching frames or transparent backgrounds. The seamless delivery of modeless interstitial ads can increase your user engagement and number of ads served.

Maximize Earning Potential Of Your Apps

You can earn more money from your apps and games now that the Amazon Mobile Ad Network is available to serve ads to your end users in Japan. The Amazon Mobile Ad Network lets you place high-quality display ads in your app, helping you gain access to relevant ads from brand advertisers, including Amazon and its subsidiaries. Monetize across supported countries (US, UK, Germany, France, Spain, Italy, and now Japan), devices (iOS, Android, and Fire OS tablets and phones), and app stores (Amazon Appstore, Apple App Store, and Google Play). The Amazon Mobile Ad Network gives you the opportunity to earn more and pays you on ad impressions served.

The Amazon Mobile Ad Network Is Trusted By Thousands of Developers

A developer currently using the Amazon Mobile Ad Network shares his experience*:

“The Amazon Mobile Ad Network is by far our best performing ad network, and helped increase our earnings by 40%. With Amazon, we are getting excellent eCPM banners and high quality ads, providing a great experience for our users.

- Pedro Da Ros, Founder & CEO of RottzGames

To Enable Support for Modeless Interstitial Ads and Japan

To take advantage of our expansion to Japan and our new modeless interstitial ad format, integrate the Amazon Mobile Ads API into your mobile app or game. Integrating the Amazon Mobile Ads API is easy:

New to the Amazon Mobile Ads API: Download the Amazon Mobile App SDK and integrate the latest version of the Amazon Mobile Ads API. Refer to the Android and iOS quick start guides for implementation details.

Already using the Amazon Mobile Ads API:

  • Enabling Modeless Interstitial Ads: To enable modeless interstitial ads, recompile with the latest version of the Amazon Mobile Ads API. Modeless interstitial ads require a separate ad call. Refer to the Android and iOS quick start guides for implementation details.
  • Serving Ads to Users in Japan: If your app or game already uses Android v5.1.236 (or later) or iOS v2.0.3 (or later) of the Amazon Mobile Ads API, you are all set for serving ads to users in Japan. If you are currently using an older version of the Amazon Mobile Ads API, simply recompile with the latest version. Ad requests you send will automatically be filled for the US, UK, Germany, France, Spain, Italy, or Japan as appropriate.

Learn more about the Amazon Mobile Ads API on our Developer Portal here as well as through our blog post on tracking ad events inside your apps.

March 25, 2015

David Isbitski

Amazon Echo is designed around your voice. It's always on—just ask for information, music, news, weather, and more. Echo begins working as soon as it detects the wake word. You can pick Alexa or Amazon as your wake word. Echo is also an expertly tuned speaker that can fill any room with immersive sound. Tucked under Echo's light ring is an array of seven microphones.

These sensors use beam-forming technology to hear you from any direction. With enhanced noise cancellation, Echo can hear you ask a question even while it's playing music. Echo uses on-device keyword spotting to detect the wake word. When Echo detects the wake word, it lights up and streams audio to the cloud, where we leverage the power of Amazon Web Services to recognize and respond to your request. Echo's brain is in the cloud, running on Amazon Web Services so it continually learns and adds more functionality over time. The more you use Echo, the more it adapts to your speech patterns, vocabulary, and personal preferences.

The Amazon Echo team is working on a public SDK to enable developers, content creators, and service providers to build apps and experiences for Amazon Echo. Starting now, we are accepting signups for a limited-participation beta ahead of the SDK's public release.  If you would like to participate you can sign up here.  Stay tuned to this blog for details on the public SDK release.

-Dave (@TheDaveDev)


March 24, 2015

Emily Roberts

Today, Amazon announced that we are bringing our fastest-selling Amazon device – Fire TV Stick – to the UK, Germany, and Austria. The Fire TV Stick joins Amazon Fire TV, the #1-selling streaming media box on Amazon in the UK and Germany. Fire TV Stick is also now available in Austria. Fire TV Stick is the most powerful streaming stick available, with a dual-core processor and 1 GB of memory. The device has 4x the storage and 2x the memory of Chromecast plus it’s designed for gaming.

Fire TV Stick is available for pre-order starting today in the UK and Germany—it will start shipping April 15th. Learn more at and

Fire TV Stick delivers easy access to a vast selection of content, including the most popular streaming and catch-up services such as Prime Instant Video, Netflix, BBC iPlayer, BBC News, BBC Sport, ARD Mediathek, ZDF Mediathek, Sky News, Curzon Home Cinema, STV Crossy Road, Hill Climb Racing and Flappy Birds Family and more. The number of video services and games available on Amazon Fire TV in Europe has doubled in just seven months, with more services and games being added every week.

For developers, Amazon Fire TV can help you increase your customer base by putting your Android or HTML5 app or game in the living room, in front of people who enjoy entertainment and may not have seen your apps before. Additionally, developers can use the same development environments that they already use for Android development. Plus, they can write their apps or games in Android Java, or as a web app using the Web App Starter Kit or using one of a number of supported development frameworks (for example: Unity). With this expansion to customers in the UK and Germany, you’ll be able to reach even more customers on Fire TV Stick. 

Here’s what reviewers in the U.S. are saying about Fire TV Stick:

“The streaming TV gadget is faster, with more memory and storage than the competition. It also comes with a remote control, and the app even lets you speak to search for shows.” – CNN Money

“Turn any TV into a smart TV by plugging this tiny device in to your TV's HDMI port to quickly and easily stream content. Consider it the final nail in the coffins of DVDs, CDs, and other plastic bric-a-brac clogging up your entertainment center.” – Entertainment Weekly

“…the interface, speed of the device and its integration with stuff like Amazon Music and Amazon's photo stuff makes it a really compelling offering. In my limited time with the Amazon Streaming Stick, I've found it to be faster than both the Chromecast and the Roku Streaming Stick.” – Mashable 

New Features for Fire TV

After announcements earlier today that Amazon is bringing Fire TV Stick to the UK, Germany and Austria, Amazon has now announced new features for the best-selling Amazon Fire TV —including expandable USB storage, private listening and support for captive portal web authentication to enable use in hotels. These features will be delivered as part of a free, over-the-air software update in the coming weeks. Learn more here.

Recent Fire TV News

Getting Started

Build something new or bring your existing app or game to Fire TV from PC, console, web or mobile. To get started, you can build with Android or use HTML5. 

  • Android: Android developers can use existing tools and frameworks including Unity to develop apps and games for the 10-foot experience. Sample code, documentation and guidelines are available to help you make the most of your apps.
  • HTML5: HTML5 developers can leverage the Amazon WebView to develop apps and games. Developers have the option to build HTML5 web appsCordova apps using the Fire OS port, or hybrid apps
  • Web App Starter Kit: Get up to speed quickly with the Web App Starter Kit for Fire TV. You can find this project on its Github project page.  

Meet Us in Person

The Fire TV team will be attending and speaking at a number of upcoming events worldwide. Please visit our events page to learn more.

  • NABShow, Las Vegas, April 13-16: Stop by and visit Amazon Fire TV in the Amazon Web Services booth at NAB (#SL9016 - South Lower Hall).
  • International Games Week Berlin, April 21-26: Experience Fire TV at our gaming area within Quo Vadis. Join evangelist Paul Cutsinger for his talk, "Why is that game more fun than yours? The top 50 deconstructed."
  • TV Connect, London, April 29: Technical evangelist Simon Howard will lead a how-to session on building great apps for Fire TV on at 12:10 on April 29th.
  • Streaming Media East, New York, May 12: Join us at Streaming Media East for a session on building media apps for Fire TV with Russell Beattie, Lab126 Technical Evangelist and Justin Webster, Executive Director of Product Development & Operations for The Wall Street Journal Digital Network. The session is titled “How To: Bringing Media Channels to Amazon Fire TV” and will take place on May 12th from 10:30-11:30 am EST.


March 23, 2015

Peter Heinrich

Sometimes the hardest part of making a game is actually getting it into the hands of paying players. Are you an indie developer who loves to create but feels less confident when it comes to marketing, merchandising, and monetization?

Join me on Tuesday, March 24 for Going to Market, a networking session and panel discussion exploring next steps and best practices for publishing your finished game (and making money with it). I’ll be moderating the conversation with four industry experts, game development veterans sharing experience they’ve gained at companies like Shiny Entertainment, Nintendo, CCP Games, Kabam, Xbox, and many others.

Produced by the REACTOR Initiative, an accelerator created by the Washington Interactive Network (WIN), the panel is part of its Game Startup Workshop. Amazon is proud to sponsor the event, which will take place at its South Lake Union campus in Seattle. Preregistration is recommended.

WIN's REACTOR Initiative Game Startup Workshop - Going to Market

Tuesday, March 24, 2015
Amazon – Dawson Building
345 Boren Ave N.

Seattle, WA 98109

6:30 – 7:00 pm – Networking
7:00 – 9:00 pm – Panel Discussion

Register Now


David Reid – CMO, Motiga

Dan Adelman – Former Head of Digital Content and Development, Nintendo of America

Kevin Flynn – Co-founder, Mobile Game Partners

Steve Fowler – Head of Global Marketing, ArenaNet

If you are in the Seattle area next Tuesday, I hope to see you at the event!


-peter (@peterdotgames)


March 20, 2015

Judith Hoffmann

Having an Amazon Fire TV and the app will come in very handy this weekend! One of the most-watched football games in the world, El Clasico, is taking place this Sunday, March 22nd. Spanish rivals Real Madrid and FC Barcelona will face each other, along with hundreds of millions of supporting fans worldwide. Previously available online and via mobile devices through video on demand only, decided to tap into a new segment by distributing unique content live on the big screen. and Amazon are offering customers in Germany exclusive television coverage of El Clásico with the app on Amazon Fire TV.  Plus, the game will be free to watch on mobile devices for Amazon Appstore customers in Germany and Austria.

“We know we can reach millions of customers through ConnectedTV, especially via Fire TV, and monetize well on Amazon Appstore, therefore we decided to double down our investment and commitment in the Amazon ecosystem. Together with the Amazon Appstore team, we were able to build the perfect story, not only for the start of live streaming on set top boxes and ConnectedTV, but also for the growth of the Amazon Appstore and Fire TV in Germany and Austria" says Felix Blank of

Follow’s example. Find out more about how to build your app for Fire TV and reach millions of customers in the living-room.



March 19, 2015

Corey Badcock

The Amazon Appstore launched on March 19, 2011 with 4,084 apps and games available for download on Android devices. We’ve come a long way in four years! We now have over 400,000 apps and games available globally, and the Amazon Appstore has never been available on a broader range of devices and platforms.  

The Amazon Appstore is integrated into Fire tablets, Fire TV, Fire TV Stick, and Fire phone devices, and pre-loaded on millions of Android devices globally including HTC, LG, Motorola, and Samsung phones as well as Samsung and LG tablets. The Amazon Appstore is also preloaded on BlackBerry 10 devices throughout the world, giving you access to even more customers. And the latest Amazon shopping app fully integrates apps and games into the shopping experience enjoyed by millions of customers. So when customers are searching for products in the Amazon shopping app, they’ll also discover relevant apps and games that they may also enjoy.

It’s no wonder 65% of the developers surveyed by IDC say that the Total Revenue achieved on the Fire tablet is similar to, or even better than, what they experience with other major platforms. Back in August, we announced that the Amazon Appstore is now available in 236 countries and territories, so publishing your Android app on Amazon means you reach customers from around the world.

Customers Are Getting the Gifts

Starting today and ending March 21st, Amazon Appstore is offering an app bundle, with up to $105 in top paid apps – completely free! Customers will find critically acclaimed thriller Five Nights at Freddy’s 2 – currently one of the Top Paid Apps globally. Access the full list of apps and download the Amazon Appstore at

As a reminder, Amazon Appstore is offering the chance to win a $25,000 shopping spree on Customers simply need to download any free or paid app from the Amazon App on their Android phone and fill out an entry form between now and April 15, 2015. They will then be eligible for a chance to win the prize of $25,000 in Gift Cards. Find out more and enter for a chance to win at*

Ready to Submit Your App or Game?

  • Click here to register for free as an Amazon Developer
  • Click here to download the Amazon Mobile SDK. 
  • Click here to submit your app


*NO PURCHASE NECESSARY. Must be a legal resident of the 50 United States or D.C., 18 or older. Sweepstakes ends April 15, 2015. Limit one entry per person and e-mail address. See Official Rules for details and alternate method of entry.


February 27, 2015

Peter Heinrich

Amazon has improved the process for updating your app’s binary APK files, making it easier than ever. Updating one binary used to mean updating all of your app’s binary APK files. Now your binaries can be updated independently. Have an update that only applies to certain devices? Now you can just update the binaries that target those devices, and leave the others alone. Adding support for a new device? You can simply add the new binary, without modifying the existing files.

What’s New with Binary Management?

Key changes to the binary submission workflow that you need to be aware of:

  1. You provide new binaries only for devices that need updates, or for new device support.
  2. App updates will only be sent to customer devices targeted by new or updated binaries. 
  3. Binaries for an app no longer need to have the same value for the android:versionName manifest attribute.
  4. You can now delete an upcoming app version.  You may want to do this if you started an upcoming version in the past, and are being prompted for new files for existing binaries.

Updating Individual Binaries

When you begin to create a new version of your app, the existing binaries are carried over from the old version. From there, you can add new binaries or delete old binaries and replace them with updated versions. To delete the old version of a binary, click the X icon next to the APK file name.

After deleting the old version of a binary, simply drag the updated APK onto the Upload Binary box.

Refer to Updating Binary APKs for a Published App, for more detailed instructions.

NOTE: In some cases, you may want to provide a new binary that supports some, but not all, previously targeted devices.  In these cases, you should first edit the existing binary’s metadata, deselecting those devices supported by the new binary.  Next, add the new binary, selecting the devices you removed from the old binary, as well as any new devices supported.

Deleting an App Update In-Progress

If you start to create a new version of your app, but decide not to publish the update, you can now delete the unpublished version. Use the Delete Upcoming Version button, at the bottom of the page, to roll back to the currently published version of the app.


February 25, 2015

Peter Heinrich

Do you have an idea for a great mobile game? Have you been following Jesse Freeman's blog series on creating games for the Amazon Appstore? Are you looking for inspiration to finally dive in and get started?

Thanks to the folks over at Scirra, now is the perfect time to fire up Construct 2 and turn your amazing idea into a working game—without programming. Scirra just launched their Build a Game Challenge, which rewards game developers for submitting their Construct 2 apps to the Amazon Appstore. From now until April 1, 2015, you can earn up to $100 toward the purchase of royalty free assets available from Scirra, like graphics, animations, sound effects, and music.

Fast, Fun, Powerful

Construct 2 is a drag-and-drop game creation tool that makes it easy to build 2D games based on HTML5. No coding is required, so even beginners can get started quickly. Experienced developers will find it flexible enough to support demanding requirements like complex behavior processing, graphical effects, and specialized event handling.

Worldwide Reach with Amazon

Once you have created your HTML5 game with Construct 2, you can publish it to Amazon's Appstore and make it available to millions of players around the world. Your game will be accessible in 236 countries and territories, and will appear in our store right alongside the native Android apps there. (Learn more about publishing web apps on Amazon.)

Turn That Game Idea into Reality

Don't put it off any longer! Take Scirra's Build a Game Challenge and bring your game idea to life. You will have fun doing it and even earn rewards along the way.

Not sure how to get started? Stay tuned for our upcoming blog series on building a game with Construct2.

Ready to Submit Your App or Game?

  • To learn more about the Amazon Appstore, click here
  • Click here to register for free as an Amazon Developer. 
  • Click here to download the Amazon Mobile SDK. 
  • Click here to submit your app

-peter (@peterdotgames)


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