Did you know that some developers make more money in Amazon Underground than on any other Android platform? Gerard Piqué’s Final Kick saw over 1500% more revenue in Amazon Underground and Goat Simulator made more money on Amazon Underground in December than on any other Android Platform?

In most app store models, developers are paid a revenue share based on the initial purchase of the app or the in-app purchases. With Amazon Underground’s monetization approach, Amazon pays you for every minute a customer uses your Amazon Underground app, and customers pay nothing meaning that Amazon pays developers based on the amount of time your app is used. With Amazon Underground, you can turn 100% of your Android users into revenue generating customers. You get paid starting from the very first minute your Amazon Underground app is used, and you will continue to be paid for every minute of use by every customer in exchange for you waiving your normal download or in-app fees.  With Amazon Underground, you can focus less on monetizing and more on creating great user experiences.

Join us on April 29^th to learn how to Generate Revenue from 100% of Your Android Users with Amazon Underground. At the end of this webinar you will know:

• What is Amazon Underground?
• Who is eligible?
• How to submit your app to Amazon Underground
• How developers are doing in Amazon Underground

Reserve Your Spot Today

Register today and learn how you can monetize 100% of your Android users with Amazon Underground. I will tell you everything you need to know about Amazon Underground, how to get started, and how developers are increasing their revenue and downloads with Amazon Underground.

Register for 7:00am PDT (2:00pm GMT) on Friday, April 29, 2016

Register for 1:00pm PDT (8:00pm GMT) on Friday, April 29, 2016

It's Easy to Get Started

If you want to submit your own app or game for Amazon Underground, simply follow these three easy steps:

1. Prepare Your App – Learn how to get your app ready.
2. Register for Free – Sign up for your Amazon developer account.
3. Submit Your App – Opt in to Amazon Underground during the submission process.

- Peter

Calling All UK Developers!

We hear from many developers that getting apps discovered by customers is an important part of launch. Because of this feedback, we’re kicking off a new initiative to feature more UK developers on Amazon Appstore UK. To have your app considered, simply submit before June 10, 2016. We will review and select a number of newly published apps (submitted between April 20^th and June 10^th 2016) to be featured as part of an Appstore UK billboard. There will also be opportunities for stand out apps and games to be highlighted in additional placements on Amazon.co.uk, Amazon Fire tablets, and Amazon Appstore on Android devices.

What Do You Need to Do?

1. Register for a free Developer Account if you have not done so already
2. Submit your new apps before June 10, 2016
3. Complete THIS FORM  by June 10, 2016

Don't forget, we have an APK testing tool on our developer portal where you can find out in 90 seconds if your app is compatible. And from the apps testing so far, we see that 85% of Android apps just work without changes on Amazon devices.

How Will the Apps Be Selected?

For the featured placement on our UK Appstore, the Amazon team will review and select apps to be featured. (Disclaimer: submitted apps which are rejected during the Appstore review process will not qualify as entries. We will only consider apps that are newly published or approved for publishing. Only new apps submitted from April 20^th  to June 10^th 2016 will be considered). Once all apps have been reviewed, we will announce the selected developers via email.

We look forward to see your new apps on Amazon Appstore!

Amazon Cloud Drive launched its developer platform a year and a half ago, and more recently the Android and iOS SDKs. Since then the Cloud Drive API has enabled companies to connect with new customers by providing them with instant access to data and functionality they would have otherwise needed to build.

By leveraging the Amazon Cloud Drive developer tools, companies can focus on building new customer experiences and differentiated product offerings without the hassle of setup or the need to maintain their own storage back end. This gives the Amazon developer community a way to add Amazon Cloud Drive’s unlimited storage to their apps so their customers can save, view and manage their files from anywhere. Photography and productivity apps are popular third-party developer integrations, allowing customers to do anything from editing their photos and documents to backing up all their files. More recently, financial technology companies are using Amazon Cloud Drive to store and sync receipts, which improves convenience for customers looking to manage their personal finances.

We are proud to partner with VisionMobile for the 11th edition Developer Economics survey made by developers, for developers. This survey—Developer Tools Benchmarking—focuses on developer tools and is a great opportunity for you to tell us what what’s fantastic or frustrating about the tools you’re using, what you're building, why, and where you go to find out how. This survey is open to everyone involved in software development, across mobile, IoT, desktop, cloud, gaming, augmented/virtual reality, machine learning, and more!

VisionMobile are the analysts of the developer economy. Their research has been helping the world understand developers, and developers understand the world for the past 6 years. Their mission is to predict how software will change our world - using data.

Why Should You Take This Survey?

As a developer, your opinion is important to help us understand how we can serve you better. Whether you are looking to share your thoughts with the dev community, find out something new, contribute to the leading developer research or even win a prize, this is the survey for you. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT verticals - and, of course - tools! It’s a survey made by developers, for developers - so the questions are very relevant!

FC Barcelona player Gerard Piqué for a live Twitch broadcast on Monday, April 18 – 9 AM PDT, 6 PM CET.  During the live broadcast, Gerard Piqué will showcase his app Final Kick, which is available through the Amazon Underground program. 

Spanish Footballer Gerard Piqué founded Kerad Games in 2012 and went on to create and distribute popular football games. In December 2015, Gerard Piqué launched Final Kick in Amazon Underground making the game 100% free for Amazon Underground customers. Final Kick is a freemium game where customers pay for in-app purchases on all other platforms, but those in-app purchase are 100% free on Amazon Underground.

The Amazon Appstore has always persevered to make apps more discoverable and to get you more downloads. To align with this goal we’ve introduced a change that will help customers see the most relevant reviews; reviews that reflect your hard work in app updates and improvements.

Customer Reviews Are Now More Contextual

Today, we are happy to announce our newly enhanced Ratings and Reviews system. Going forward, customer ratings and reviews will be more app-specific, taking into consideration the device type and app version, which ensures that customers see the most accurate rating for your app.

Previously, customers who read reviews on their tablets or other devices saw reviews sorted by helpfulness; reviews that received the most votes. Now these top votes reviews for past versions will no longer surface above latest version reviews. Instead, customers will more easily see reviews for the actual version they are downloading. This means reviews that mention past bugs will rank lower than reviews for the latest version of your app. This new sorting process will be visible on Kindle Fire tablets and  for Android Apps first. We expect to launch it on Amazon.com, FireTV and in the Developer Portal shortly thereafter.

You spoke and we listened. We are excited to announce the launch of the Amazon Mobile Ad Network (AMAN) Adapter for MoPub. If you use MoPub to manage your ad monetization, it is now easier to add the Amazon Mobile Ad Network (AMAN) to your portfolio. This is a custom adapter that is solely supported by Amazon. Please contact Amazon for any questions.

Increase Ad Monetization Using Mediation

A great way to increase your ad earning is to partner with multiple ad networks. Ad mediation services such as MoPub help you request ads from networks that provide the highest eCPM (earning per thousand impressions) to maximize your earning, and the new adaptor builds compatibility between the AMAN SDK and the MoPub SDK. AMAN serves displaying ads to iOS and Android apps in the US, EU and Japan. See how these developers increased their ad earning using AMAN.

Last week at GDC there were a bunch of announcements from Unity but one we are very excited to share is a commitment from Unity for better support for publishing to Fire OS. Over the past year Unity has been adding lots of features to their platform as they continue their commitment to quality and innovation. That being said, it’s never been a better time to make Unity games for Fire OS and Amazon Appstore. To help get you started, here are some of the best blog posts we’ve published about using Unity from the past few months:

Now is the perfect time for Android developers to get into the growing streaming device segment with their existing Android app or game. Android developers will find that developing for Amazon Fire TV is familiar, and optimizing their apps for the new controllers and TV display will not require learning a new language or new frameworks. Join Amazon’s Mario Viviani, Technology Evangelist, to learn how to bring your Android apps and games to the living room with Amazon Fire TV. For developers, Amazon Fire TV can help you increase your customer base by putting your app in the living room, in front of people who enjoy entertainment and may not have seen your apps before.

Join us on March 31^st to learn how to go From Mobile to TV—Creating a Native Android Media Streaming App for Amazon Fire TV. During this webinar, we will:

• Dive into the Leanback Android support library.
• Help you understand how to take advantage of the big screen while using UI patterns for app navigation through the remote.
• Teach you how to run your first TV app on Amazon Fire TV.

If you’ve considered building a TV app or are interested in learning how, reserve your spot today!

 For 7:00am PST (3:00pm BST) on Thursday, March 31, 2016

For 1:00pm PST (9:00pm BST) on Thursday, March 31, 2016

I look forward to seeing you attend the webinar!

- Mario

Amazon Appstore is growing our UK team!  We invite you to learn more about the marketing, technical, and business development roles available in our central London office.  Learn more and apply at the links below. 

Online Content & Marketing Manager

Do you want to select the next big apps and games to feature on Amazon Appstore and Fire devices in the UK? Bring the customer shopping experience to the next level? We’re seeking an enthusiastic, organized and detail-oriented Online Content & Marketing Manager to help grow our business by using innovative merchandising techniques and testing. They will plan and schedule Appstore content across Fire tablets, Fire phone, Fire TV, Android and Blackberry devices and our Amazon.co.uk website.

With Advertise Your App, you can promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy: you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.

We are excited to announce that you can now drive app installs with new interstitial ad placements. Advertise Your App provides two interstitial ad templates: Medium Rectangle and Full Screen Image. Both templates are responsive and will expand to match the size of any mobile device’s screen.

This past week, SDKBOX launched Amazon In-App Purchasing (IAP) within its revolutionary live game operations platform. With this announcement, Cocos developers will be able to enable frictionless Amazon payment options such as in-game currency, expansion packs, upgrades, and more for purchase within apps. SDKBOX is a live operations framework that supports major services for mobile game production and operation, in the areas of analytics, user acquisition, monetization, advertising, including platform support for Cocos2d-x.

Over 700,000 registered developers leverage the award-winning Cocos2d-x open-source game engine, which currently features over 50,000 published titles to date, including some of the world’s top grossing games like Clash of Kings, Puzzle & Dragons, Monster Strike, Fantasy Westward Journey Mobile, Big Fish Casino, The Legend of Mir 2, and The King of Fighters' 98. Kai Zhao, Head of Operations for SDKBOX, said:

“We are continuing to expand our platform leadership with seamless access to key services such as Amazon’s In-App Purchasing API. Cocos developers will be able to enable fast, easy purchasing to increase engagement and monetization within their apps.”

With the addition of Amazon IAP to the SDKBOX platform, Cocos developers can enable simple, secure, and trusted 1-click purchase experiences, resulting in increased engagement and conversion rates for purchases within apps.

Publishing to the Amazon Appstore

For more information on Amazon IAP for SDKBOX, please visit www.sdkbox.com. If you are a first time game developer or a seasoned pro, the Amazon Appstore is the perfect place for your latest creation. We offer some great tools and services to help make your game more successful like Amazon IAP, Ads, Merch, Underground and our collection of Fire OS devices. Here are some additional links to help you gets started:

• Register for a free developer account
• Submit your game
• Make the Amazon Appstore Your Game’s Home

With Advertise Your App, you can promote your app to millions of users on Fire tablet Wakescreens and mobile devices on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads. Have a limited budget? No problem! We never exceed the budget you set. Whether you are aiming to do a burst campaign, when you spend a large portion of your marketing budget in a very short time period, or drive an “Always On” strategy, when you spread your marketing budget out over time, Advertise Your App has a solution for both.

You can now create recurring campaigns for your Advertise Your App ads. A recurring campaign will continue to run until it is manually stopped by you and drives an “Always On” user acquisition strategy. You can also choose to select the "set cost-per-download limit" option. This option will allow us to automatically renew your campaign only if it meets the cost-per-download value set by you for the designated period (14 days, 30 days or 90 days). According to comScore*, Amazon users are 72% more likely than general users to discover and download an app via an ad. With the Advertise Your App cost-per-download limitation in combination with a recurring campaign you can build up your app user base with new Amazon users within your budget on a constant basis as long as the ad campaign stays under your CPD limitation.

Gone are the days where you can make a game and publish it to a single platform and expect to be successful. Like any business that sells consumer products, you need to go where the people are. That means the games you make should run on a multitude of different platforms and accept any number of different input types. There’s also one more catch: your players expect to be able to share their game data across all of these different platforms, especially if they are paying for your game multiple times. With that in mind I have outlined what I call “responsive game design,” which is modeled loosely after some of the core concepts of responsive web design. It’s also a framework that will help you think about enabling your games to scale across multiple platforms.

Join us on February 26^th to learn how to go From Idea to Appstore—Building Successful Cross Platform Games. At the end of this webinar you will know how to:

• Build games that scale correctly across multiple platforms.
• Take a raw idea and turn it into a shippable product.
• Design your game to work across multiple resolutions, different input devices and on different types of hardware.

Reserve Your Spot Today

Want to learn more? Register today to learn how to builc your first cross-platform game:

Register for 7:00am PDT (3:00pm GMT) on Friday, February 26, 2016

Register for 1:00pm PDT (9:00pm GMT) on Friday, February 26, 2016

-Jesse

On November 3^rd 2015 300+ attendees, two tracks about monetization and gaming, 13 sessions, multiple guest speakers and the Amazon Appstore evangelists animated a very successful developer-focused conference: the Amazon Appstore Developer Summit 2015, which took place at CodeNode, London.

The Amazon Appstore Developer Summit focused around unique insights into the Amazon Appstore ecosystem, emerging user interfaces and devices that are driving new user behaviors, like Fire TV and Amazon Echo, and new business models like Amazon Underground and Merch, which are opening up opportunities for customers and the developer community.

Here you can find the recordings of all the sessions, complete with slides, organized by topic: