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February 02, 2016

Corey Badcock

With Advertise Your App, you can promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.

Previously, the only way to track Google Play conversions was to integrate our Mobile Ads SDK. Recently we added a new feature to help developers track and improve campaign performance: the Google Play referrer tag. With the Google Play referrer tag, you can now use a referrer tag to see the number of users that installed your app from the Google Play Store.

[Read More]

February 01, 2016

Rena Watanabe

Our App Testing Service (ATS) allows you to test your app’s compatibility on the Amazon Appstore for Android, Fire tablets, and Amazon Fire TV.  Today we’ve upgraded our existing Nexus 7 fleet of devices so you can now receive compatibility results for Android 6.0 Marshmallow apps and games.

Simply drag and drop your Android APK into the App Testing Service and in as little as 90 seconds you can receive a detailed report of potential issues that could affect your apps’ compatibility with the Amazon Appstore – including guidance on how to resolve them before publishing. You can view the test results which will include screenshots, logs, CPU and Memory utilization information from actual devices that we run the automated tests on using Amazon appXplorer. We will also detect and flag crashes during the automated tests that will help you identify potential compatibility issues of your app.

[Read More]

January 25, 2016

Mike Hines

Today, there are trends to drive adoption that include integrating social sharing and engagement features into an app. Tomorrow’s trends will take social marketing to a more professional level. Soon, top apps will have a fully realized fan base that will drive user acquisition, engagement, and alternate streams of revenue that occur entirely outside the app itself. That fan base will include users, content creators, advocates and new customers. Learn how top eSports apps are already driving more engagement and revenue with a fan base, and learn how to you can do this with your own app.

Join us on January 28th to learn How to Turn Players to Fans - Top Techniques to Build a Fan Base and Increase User Engagement. At the end of this webinar you will know how to:

  • Build a fan base by tapping into early adopter’s enthusiasm and increasing retention
  • Turn your VIP players into your key product advocates
  • Sell physical goods to lower user acquisition costs and increase revenue with Merch by Amazon

Reserve Your Spot Today

Want to learn more? Register today to learn how to lower your user acquisition costs and increase customer retention by building a fan base.

Register for 7:00am PDT (3:00pm GMT) on Thursday, January 28, 2016

Register for 1:00pm PDT (9:00pm GMT) on Thursday, January 28, 2016

-Mike

 

January 14, 2016

Sachi Massengale

Integrating and updating the Amazon Mobile Ads API in Android Studio just got easier with the API release on JCenter. Jcenter is a popular repository of build-artifacts that can be integrated directly within Google’s Android Studio and the Gradle open source build automation system. If you develop your app using Android Studio, you can integrate the Amazon Mobile Ads API by adding just a few lines of code and set up your build.gradle file so it is always on the latest version of the SDK.

The Amazon Mobile Ads API helps monetize apps and games on Android, iOS, and Fire OS phones and tablets. The network serves highly relevant ads from Amazon and other brand advertisers in the US, Europe, and Japan.

To get started:

  1. Create an Amazon developer account here.
  2. Obtain an Amazon Application Key.
  3. In Android Studio, insert the following single line of code in your build.gradle file to download and integrate the Amazon Mobile Ads API.
[Read More]

December 08, 2015

Peter Heinrich

Macintosh HD:private:var:folders:bx:6y2str_54193tw9ym4_14zvjgmvrb7:T:TemporaryItems:imgres.pngOn Thursday, December 10 in San Francisco, independent game publisher Whippering will kick off the inaugural Whippering Indie Cup, a celebration of independent gaming. Dozens of Indie developers will demo their work throughout the day, with eight finalists competing to win the grand prize: a $10,000 grant to help them launch their PC, console, or VR game.

I’ll be there representing Amazon as a member of the judging panel, and can tell you that it won’t be easy selecting just one winner. From what I’ve seen of the early entries, there is some serious talent represented. I’m excited to participate and hope you’ll take time to stop by the Regency Ballroom next Thursday. Doors open at 10am and the winning title will be announced at 6pm.

Register now to get your ticket in advance.

[Read More]

December 07, 2015

Jesse Freeman

It’s the end of the year again and with that, it’s time to celebrate the last Ludum Dare of 2015. Ludum Dare is an incredibly popular online game jam. While the event is primarily online, developers still meet up in person around the world to also take part in the 48 hour compo or 72 hour jam. Each year we help local Seattle game developers find a space to work on Ludum Dare. This year we are partnering up with Indie Game Spark to offer developers a space at Surf Incubator in downtown Seattle to take part in Ludum Dare 34.

Here are the details for the event:

Registration is here. You need to register ahead of time in order to take part in person.

12/11 - Starts at 5pm with theme being announced at 6pm

12/13 - Compo Ends (48 hour event) with prizes at 8pm

12/14 - Jam Ends (72 hour event) with prizes at 8pm

Location - Surf Incubator located at 999 3rd Avenue. #700. Seattle, WA 98104

Food and drinks will be provided along with wifi and a space to work. If you are new to Ludum Dare, check out the rules for the event. Hope to see you at the event and if you can’t make it, check out this page for other in-person Ludum Dare events around the world.

- Jesse Freeman (@jessefreeman)

 

December 04, 2015

Peter Heinrich

Millions of customers will be opening new Amazon devices this holiday season, so there has never been a better time to publish your app or game to the Amazon Appstore. According to statistics just released, Amazon device sales over Black Friday and the following weekend tripled those of the year before. The number one best-selling product across all of Amazon.com was the Fire tablet, followed by the Fire TV Stick.

The Fastest-Selling Amazon Tablet Ever

Much of this sales growth may be attributed to Amazon’s new 7” Fire tablet, launched just this year. At only $49.99, it has become the fastest-selling Amazon tablet ever, with millions sold since launch. This may be the first tablet you can buy in a “six-pack,” and costing only $250, that option has been popular. According to Dave Limp, SVP, Amazon Devices, “We’ve reached a tipping point with Fire—it is our fastest-selling tablet ever. We’ve already built millions—and we’re ramping up production to build millions more.”

For Fire OS and Android developers, this is exciting news. With each Fire tablet sold, the potential audience for your app or game grows larger, even if you’ve never developed for an Amazon device before. Most Android apps we’ve tested work on Fire with no code changes, so bringing your existing product to these new customers can be as simple as submitting it to the Amazon Appstore. Getting started is easy.

[Read More]

December 03, 2015

Mario Viviani

Amazon Underground is a new app for Android phones where customers can access over 1,500 free versions of apps and games that normally cost money to download and play (including unlimited, free in-app items).  Amazon Underground launched in August of 2015 for customers in the US, UK, Germany and France. Starting today, Amazon Underground is available in 16 additional countries and territories including Italy and Spain, opening up new and exciting opportunities for mobile developers to reach an even broader audience.

Amazon Underground customers will find  free versions of popular premium titles like Office Suite Professional 8 and Fruit Ninja and popular titles with in-app purchases like Frozen Free Fall, Star Wars Rebels: Recon Missions, Angry Birds Slingshot Stella, and many more.   Any developer can submit their app, which means more apps and games will be added to Underground all the time.

[Read More]

November 24, 2015

Jesse Freeman

In July we announced the new Amazon Fling SDK which allows developers to create engaging second screen experiences by connecting the Amazon Fire TV and Fire TV Stick to mobile devices. We continue to add new features to this SDK including the ability to remotely discover Fire TV apps directly from your iOS, Android, and Fire mobile devices by leveraging a new API called Remote Install. Remote Install can detect Fire TVs on the same network as a mobile device and allows developers to prompt the user to launch the Fire TV’s Appstore Product page directly to their app or game.

To illustrate how Remote Install works, let’s assume you have a game already published in Amazon Appstore for Fire TV as well as on iOS or Android. If you are on the same network as the Fire TV you can have the mobile version of your game automatically prompt the player to install it on the Fire TV. Here was what that would look like.

[Read More]

November 13, 2015

Ankur Prasad

We’re excited to announce that Amazon developers can now monetize their apps using Supersonic, a leading mobile monetization and user acquisition platform. The company works with publishers of all sizes, from indie developers to large game studios, helping maximize ad revenues and acquire quality users. Get started here.

[Read More]

November 11, 2015

Peter Heinrich

Since 2013, Login with Amazon has provided an OAuth 2.0 protocol authentication system that allows websites and mobile apps to securely connect with more than 250 million Amazon customers.

Now we’ve streamlined the login experience for those customers, adding new support for single sign-on across multiple platforms. We’ve also introduced new plugins to make it easier than ever to use Login with Amazon from your website. These new features are part of our ongoing efforts to bring more value to our developer community.

Single Sign-On for Multiple Platforms

We’re proud to announce that, with the release of the latest Login with Amazon SDK for iOS (v.2.1.0), single sign-on is now supported across web, Fire tablet, Android, and iOS applications. Login with Amazon provides a single sign-on experience by automatically authenticating customers using the Amazon account they’re already signed into.

Customers who click Login with Amazon on your website are automatically signed in if they’re also signed into Amazon.com in the same browser session. On Fire tablets, Login with Amazon uses the Amazon account registered to the device for authentication. On Android and iOS, the account signed into the Amazon Mobile Shopping app is used for authentication. See Introducing 1-Click Sign In on our website for more information.

[Read More]

November 03, 2015

Corey Badcock

We are excited to join the Application Developers Alliance for the New York App Strategy Workshop on November 5, where our own Dave Isbitski will share best practices and analytic data from the top 50 in-app purchase grossing games in the Amazon Appstore. Dave will be joined by experts from companies like Tumblr, Twilio, AT&T, Pollen, Millennial Media, Branch Metrics, and more for innovative sessions that explore tips, tricks and advice on app monetization, discoverability, and user acquisition. Join the event for free using code AMAZON. Register today, space is limited!

Date: Thursday, November 5 | 2:30pm to 6:30pm
Location: The Standard Downtown | 848 Washington Street 

Register here: Bit.ly/NYC-ASW

FREE promo code: AMAZON

The App Strategy Workshop is part of a 15-city tour proudly presented by the Application Developers Alliance, a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. They promote the continued growth of the industry and advocate on behalf of their members on public policy and industry issues. Membership includes a global network of more than 60,000 developers with diverse skills, expertise, and interests; and hundreds of companies that depend on and work with developers. Learn more at http://www.appdevelopersalliance.org/.

Corey

Want Amazon Developer blogs delivered to your inbox? Stay in the loop on the latest industry best practices, Amazon promotions, and new launches by subscribing to our weekly blog summary here.

 

October 28, 2015

Corey Badcock

Which IoT platforms are competing with Apple and Google? Which are the most popular cloud APIs? Does mobile, IoT or cloud development pay better? These are just some of the questions that our friends at VisionMobile tackle in their latest Developer Economics research. Take their 10-minute National Trends survey and help piece together 2015’s hottest developer trends.

Participants can win awesome prizes like an MS Surface 3, Lumia 635, iPhone 6s, Parrot AR Drone 2.0, Blackberry Passport, as well as one of 200 Amazon vouchers! In addition to prizes, survey participants will also get the chance to see a) how they compare to other developers from their country/region and b) how their country compares to other countries from the developer landscape. Access to graphs will be given upon survey completion and upon survey closing respectively. As always, the key findings will be released as a free report in February. 

Now in its 10th edition, the Developer Economics National Trends survey is designed to cover the whole developer spectrum - that means from hobbyists to enterprise developers alike. So whether you’re involved in mobile, IoT, desktop or Cloud, Developer Economics is asking the right questions. 

Take the survey and win some prizes while you’re at it!

 

October 27, 2015

Paul Cutsinger

With Advertise Your App, you can promote your app to millions of users  through ads on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.

Recently we added a new feature to help developers improve campaign performance: custom creative. With custom creative, you can upload your own ad creative and use different images and copy for each ad size. You now have several options: you can continue to use the auto-generated ads that we create, you can create custom ads based on your own creative and copy, or you can combine auto-generated ads and custom ads in your campaign.

To create a custom ad, login to the Developer Portal and in the “Ad Preview” section, click the “Customize ads” button and upload your creative from there. Not sure how to get started? Below are 5 tips to help you create engaging custom display ads.

[Read More]

October 26, 2015

Corey Badcock

Since the launch of Amazon Coins in 2013, customers have already spent hundreds of millions of Amazon Coins. For developers, Amazon Coins gives customers more ways to buy, and more incentives to download and use your apps and games.  While customers save when they pay using Amazon Coins, Amazon Appstore developers continue to earn their standard 70% revenue share.  Customers enjoy real savings, while developers get their full revenue share.

From October 24th through November 1st, your customers can purchase 5,000 and 10,000 coin bundles at a 20% discount, which allows them to double their savings on games and in-app items, so they can spend less & play more.

Learn More

  • To download the Amazon Appstore, click here.
  • To buy Amazon Coins click here
  • Create a free Amazon Developer Account here.

 

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