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December 05, 2012

Amazon Mobile App Distribution Program

Today, we announced a new,free A/B Testing service for developers like you, who distribute their app or game through the Amazon Mobile App Distribution Program. This service was built to help you improve your customer retention and monetization through in-app experimentation. Amazon’s A/B Testing service is easy to integrate, simple to control, and is built on Amazon Web Services. This means you can be up and running in less than a day and trust that the service will scale with your app.

 

When we set out to buil dan A/B Testing service, we met with developers to learn what they needed most.We discovered that it was something very simple--to better understand customer needs and to be able to react to those needs quickly. Our A/B Testing service provides simple to integrate tools that enable you to continually create and run experiments, view how customers are reacting to these experiments, and release new, improved experiences without writing any more code or resubmitting your game or app.

 

The service’s benefits include:

 

Free to Use: our A/B Testing service is free to use for developers distributing their app or game through the Amazon Mobile App Distribution Program.

 

Easy Integration: early partners report that the SDK can be integrated and ready for release in less than a day.

 

Precise Control: set up experiments and monitor results from the familiar Mobile App Distribution Portal.

 

Painless Deployment: server-side logic allows you to quickly iterate tests and deploy new, improved experiences to customers without having to resubmit your APK or write any additional client-side code.

 

Effortless Scaling: built on Amazon Web Services, Amazon’s A/B Testing service lets you focus on building great games and apps instead of architecting scalable back-end services.

 

With Amazon’s A/B Testing service you no longer need to guess when deciding between different customer experiences.You can evaluate which in-game promotion drives better performance, which button design maximizes customer click-through, or which tutorial offers the highest conversion rate. 

 

The Amazon A/B Testing service is currently available in beta. Learn more and get started with A/B Testing here

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