How to update your app:
To update details about your app (including images, videos, app descriptions, etc.):
To update your APK:
If you’ve seen or heard of the movie Rio, you may have seen that Blu isn’t in his cage anymore – no mirror, no little bell. He’s ready to hit the beach. And with Blu gaining his freedom, Rovio has released an updated Android version of Angry Birds Rio exclusively in the Amazon Appstore for Android with 30 new levels and, you guessed it, Blu is a playable character filled with feathered fury.
What does this mean for you?
The more customers we engage, the more opportunities we have to monetize your apps. When we launched, we had the Android version of Angry Birds Rio exclusively in the Amazon Appstore. As part of our launch marketing we advertised the Amazon Appstore and leveraged an Android exclusive of Angry Birds Rio as a hook across Amazon.com online, in mobile advertising, in social outlets, and more. The results have been tremendous.
There will also be another marketing campaign surrounding the update of Angry Birds Rio exclusive on the Amazon Appstore. Angry Birds Rio has a large and loyal fanbase, many of whom will come to the Amazon Appstore get the update and ultimately purchase other apps.
When to consider updates:
There are many things to take into consideration when updating your app. Here are some high level things to consider:
We are excited to announce the US launch of the Amazon Appstore for Android. If you’ve already submitted your app(s) – thank you! We couldn’t have launched this store without your support. From Games to Utilities, we have apps to suit our customers’ many Android app wants and needs.
Over the past few months we have been sharing quite a bit of information about what you as a developer can utilize in the Developer Portal and in the Amazon Appstore itself. As you can see, we built the store to make it easy to find, discover and buy Android apps. We believe a more compelling customer experience will in turn result in better monetization.
Amazon Appstore highlights:
In true Amazon fashion, we’re making discoverability easier, which gets your apps in front of more customers. Specifically, we are offering a few unique features such as recommendations based on customers’ browse and purchase history. This is one of the automated marketing features we discussed previously. Automated marketing includes placements in search results, browse based results, bestsellers, and more. We will also be doing ongoing promotional activity designed to attract new and repeat customers to the Amazon Appstore like the paid app for free promotion on the homepage. We have been working with many of you to line up quality apps for these programs, and we look forward to continuing to work with you to promote your titles.
Reporting in the Developer Portal:
Now that we’re live, we encourage you to familiarize yourself with Amazon Appstore reporting. You can find reporting once you log into your account in the Amazon Appstore Developer Portal. To view your reporting, log into the Developer Portal and click on the “Reports” tab. You will see a page that looks like this:
You’ve taken the first step in submitting an app to the Amazon Appstore – you’ve created a compelling app or game for Android! Either that or you’re reading this post to learn more about what’s to come in the store itself – we understand, it’s exciting. Regardless – if you’re an app developer or you’re just plain old curious, we’ll bottom line the submission process for you. It’s straight forward – you did the hard work and we want to make submitting to the store easy.
There are three steps to getting your app into the Amazon Appstore for Android: create an account, submit your app, and make your app available.
The first step is creating an account. This is the easy part – you can create an account directly on the Amazon Appstore Developer Portal.
For a limited time, we’re waiving the $99 program fee to make getting started even easier (or at least cheaper … free)
. It’s free to register for a developer account. Go to the Amazon Appstore Developer Portal to create your account.
You’ll be asked for the following information:
After setting up your account, you’ll need to submit your apk file as well as marketing materials that complement your app. Marketing materials include details about your app, images, and video.
We will ask for the following details about your app:
You can find out more about what’s specifically required for images and video online here. It’s important that the images and video you submit are yours (you have the rights to use these images and video) and that they’re reflective of the app itself. An image with some upset birds for a finance app that helps with taxes wouldn’t do anyone any good.
That’s it – after you open up your account and submit your assets you’re app and details will be in review. You can track the approval status of your app at any time by logging into the Developer Portal and finding your app in the “Dashboard” on the portal home page.