On November 3rd 2015 300+ attendees, two tracks about monetization and gaming, 13 sessions, multiple guest speakers and the Amazon Appstore evangelists animated a very successful developer-focused conference: the Amazon Appstore Developer Summit 2015, which took place at CodeNode, London.
The Amazon Appstore Developer Summit focused around unique insights into the Amazon Appstore ecosystem, emerging user interfaces and devices that are driving new user behaviors, like Fire TV and Amazon Echo, and new business models like Amazon Underground and Merch, which are opening up opportunities for customers and the developer community.
Here you can find the recordings of all the sessions, complete with slides, organized by topic:
Amazon Apps & Games Services
An Overview of the Amazon Devices and Services for Mobile Developers - Iain Gavin
Iain Gavin, Director at Amazon Appstore UK, gives an overview of Amazon's current developer ecosystem. Learn how you can take advantage of Amazon’s Mobile App SDK, Amazon's Appstore and the new line of consumer Fire devices like Alexa, Echo, Amazon Fire TV, Fire TV Stick and Fire tablets, as well as monetization services such as in-app purchasing.
Amazon Fire TV
Bringing Apps and Games to the Living Room – Jesse Freeman
In this session, we cover what's needed to bring your Android app or game to Fire TV. We walk you through controller support for a game scenario (buttons and analog sticks), controller support for UI (selection, moving between menu items, invoking the keyboard), and how to account for the form factor (overscan, landscape, device and controller detection). By the end of this session, you’ll be able to understand what you need to do if you want to build or modify your own app to work on a TV.
Building Curzon Home Cinema for Fire TV - Bill Scott and Philip Mordecai
How can a cinema chain deliver a big screen experience in a tiny London flat? Curzon, an 80-year old British independent cinema chain and content distribution group with its roots in London, will share their approach. Looking to engage customers outside its theatre locations, they launched Curzon Home Cinema, a virtual venue that offers quality independent cinema in the comfort of the home - all brought to customers where possible simultaneously as their cinema release. Hear from Curzon and the app’s developer, Easel TV, how they built a high quality video experience for customers on Fire TV, the steps to build the app, and the device features they leveraged to create a memorable cinema experience in the lounge. Easel TV will share tips for building your first TV experience, and Curzon will shed light on the marketing strategies they found useful to promote their new experience to customers.
Amazon Echo & Alexa Skills Kit
An Introduction to Using the Alexa Skills Kit and AWS to Build Voice Driven Experiences – Paul Cutsinger
Come learn firsthand how to build for Amazon Echo and Amazon Voice Service enabled devices using the Alexa Skills Kit and Amazon Web Services. This session will walk through using Amazon Echo and how to build your first Alexa Skill using both AWS Lambda and AWS Beanstalk. We'll also take a look at how to monitor your new Alexa Skill using AWS CloudWatch and how to submit it for certification so it's available to customers later this year.
Alexa, Ask Skyscanner About Flights from London to… - David Low, Skyscanner
Alexa, Ask Skyscanner about Flights from London to… Skyscanner is a leading global travel search site offering a comprehensive and free flight search service as well as online comparisons for hotels and car hire. Headquartered in Edinburgh, Skyscanner has been in the travel business for over 10 years and has over 40 million unique visitors per month. Skyscanner debuted their first voice experience, built for Amazon Echo, at the Developer Summit.
Two New Ways to Monetize – Underground and Merch – Paul Cutsinger
The average developer only monetizes 2-3% of their customers. What if you could monetize 100% of them? In this session you’ll learn about Amazon Underground, where customers get premium apps and in-app items for free and developers get paid for all of the minutes used, and Merch by Amazon, a self-service on-demand T-Shirt printing service that costs you nothing out of pocket.
Understanding Your Power-Users (and Fostering More) – Peter Heinrich
A relatively small group—tiny, really—of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. Who are the members of this group, and how can you better engage them? More importantly, how do you encourage others to join the ranks of these "power-users”? As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we offer tips and best practices for cultivating new and existing power-users, keeping them engaged, and maximizing their revenue potential.
5 Best Practices of Top-Earning Mobile Apps – Mike Hines
Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
Responsive Game Design – Jesse Freeman
Gone are the days where you can make a game and publish it to a single platform expecting a sure fire success. The best way to solve this problem is something I call “responsive game design” based on the same principles that work so well in responsive design for web apps. This framework includes the following key principles: Game graphics and UI support multiple resolutions Game mechanics work across multiple types of input Publish to multiple platforms with the same codebase Saved data is synced across all platforms During this talk we’ll cover how to apply this strategy to your own games enabling them to scale across desktop, mobile, tablet and even TV.
Picking the Right Tool for the Job: HTML5 vs Unity – Jesse Freeman
Game developers have lots of options when it comes to picking platforms and frameworks to build their games with. If you are looking to build true cross platform games there are two great options, HTML5 and Unity, but choosing which one to start with can be difficult. In this talk we will discuss the pros and cons of each platform by looking at the same game built in Phaser (http://phaser.io) and Unity. We'll also discuss publishing options for both platforms and how to create truly cross platform games from a single codebase.
Top 5 Tips for Porting Unity Games to Fire Devices – Jesse Freeman
In this talk we'll cover the five main tips you'll want to know when porting a Unity game over to Fire TV, Fire Tablet and Fire phone. Through code examples we'll demo how to support multiple resolutions for pixel perfect Orthographic and Perspective Cameras, abstracting player input to support keyboard, controller and touch, as well as optimization tips for C# to get the best performance possible. We'll also show off how to deploy to our devices and incorporate Amazon's own services into your Unity game to help integrate with Fire OS. To help you get started we'll also be sharing all the code examples from the talk. You'll walk away ready to publishing your Unity game to the Amazon Appstore and expand your game's potential user base.
Marketing and Best Practices
No Metrics, No Marketing for Digital Start-ups – Edward Relf
No Metrics, No Marketing for Digital Start-ups” - a lean marketing methodology for disruptive digital start-ups. Edward Relf runs through his framework for building a successful product development & marketing driven approach using real-world examples and lessons from Laundrapp.
Improving Appstore Rank: Best Practices (& Tactics to Avoid) – Peter Heinrich
How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads, good reviews, and high monetization.
For more information about Amazon Appstore, working with the services and devices discussed in the videos, and expanding to additional opportunities, please visit our developer portal.
To register for a free Amazon developer account, click here.