Customer Reviews are extremely important to us here at Amazon. While it’s meaningful to make sure that your product description paints a compelling and realistic picture, we can’t always anticipate everything customers will be interested in before purchasing. When a customer leaves a review, they’re helping other customers decide if a particular item is right for them. This is just as important for the Amazon Appstore for Android. Customers are likely to view a few similar apps before choosing the one that suits them best and will use Customer Reviews to help make that determination.

Paying attention to the reviews on your apps has a lot of benefits. You can use the feedback to decide to add new features and functionality to your app, fix bugs, or make general improvements. While we understand you never want to see less than positive reviews posted about your app, you should take these comments as opportunities to improve your app and better serve your customer base. We give you the option of commenting on reviews so you can show the customer that their feedback is important and you are listening.

Here’s a great example: Capigami makes sure to follow customer reviews for their app, Out of Milk.  A review was posted that shared how much the customer loved Out of Milk but also had a few suggestions on improving the app.

Capigami responded with a comment, thanking the customer for the kind words but also going through all of the recommendations and responding to each one. In this case, one of the recommendations was already in development.

Amazon pays attention to customer reviews, too. We use that information to make decisions on many things, including which apps to market in various promotions, such as Free App of the Day or the Amazon Appstore for Android merchandising areas.

On Amazon.com, customer reviews are an extremely important part of our customers’ purchasing decisions. Ensuring that you stay on top of customer feedback will reward you with good customer reviews, which will get more customers interested in your app and other apps that you develop.