The Amazon Mobile Ad Network is growing in Europe, adding two more countries soon after announcing its expansion to the UK with ad content now being delivered in Germany and France. In addition, the Amazon Mobile Ads API has been updated to support the Android advertising ID introduced in Google Play Services version 4.0.
New Monetization Opportunities
You can use mobile ads to monetize your apps and games in more ways, now that the Amazon Mobile Ad Network is available in Germany and France. Including those from the UK, Amazon fills ad requests from Europe’s top three advertising countries, as well as the US. A strong eCPM and high-quality ads characterize the Amazon Mobile Ad Network, and these carry over to all supported countries. Amazon sets a high bar for banners, rich media, and interstitials, generally leading to better conversion and higher revenue.
Android Advertising ID by Google
Google recently announced the creation of a new Android advertising ID. Under Google’s updated ad policy, beginning August 1st, all updates and new apps uploaded to the Google Play Store must use this ID for advertising purposes (when available on a device) in lieu of other device identifiers. The Amazon Mobile Ads API provides support for the Android advertising ID, so incorporating it into new projects or transitioning existing apps is straightforward.
Changes to VAT Invoices and Contact Address
Note that effective July 1st, the rights and obligations of our European affiliate, Amazon E.U. S.à.r.l., under the Amazon Mobile Ad Network Publisher Agreement were assigned to a different European affiliate of ours, Amazon Europe Core S.à.r.l. Please ensure that future communications regarding the Amazon Mobile Ad Network are addressed to the following address, and that any VAT invoices relating to the Amazon Mobile Ad Network reflect the proper VAT registration number for Amazon Europe Core S.à.r.l., as noted below:
Amazon Europe Core S.à.r.l.
5 Rue Plaetis, L-2338 Luxembourg, Luxembourg
VAT Registration Number: LU 26375245
Please also make sure you amend EC Sales Lists if you file these. We updated the Publisher Agreement to reflect the change above, effective immediately. For a summary of what’s different, refer to Changes to Mobile Ad Network Publisher Agreement.
To take advantage of this new international expansion and support for Google’s Android advertising ID, you must integrate Amazon Mobile Ads API version 5.4.46 or above into your mobile app or game.
- If you are new to the Amazon Mobile Ad Network, you can get started by downloading the Amazon Mobile App SDK, which includes the latest version of the Amazon Mobile Ads API.
- If you are currently using an older version of the Amazon Mobile Ads API, simply recompile with the latest version (5.4.46 or above).
- If your app or game already uses version 5.4.46 or above of the Amazon Mobile Ads API, you are all set. Ad requests you send will automatically be filled for the US, UK, Germany, or France, as appropriate.
To learn more about the Amazon Mobile Ads API, check out our Developer Portal and blog, which includes topics such as tips on ad mediation and tracking ad events inside your apps.