Having an Amazon Fire TV and the LAOLA1.tv app will come in very handy this weekend! One of the most-watched football games in the world, El Clasico, is taking place this Sunday, March 22nd. Spanish rivals Real Madrid and FC Barcelona will face each other, along with hundreds of millions of supporting fans worldwide. Previously available online and via mobile devices through video on demand only, LAOLA1.tv decided to tap into a new segment by distributing unique content live on the big screen. LAOLA1.tv and Amazon are offering customers in Germany exclusive television coverage of El Clásico with the LAOLA1.tv app on Amazon Fire TV.  Plus, the game will be free to watch on mobile devices for Amazon Appstore customers in Germany and Austria.

“We know we can reach millions of customers through ConnectedTV, especially via Fire TV, and monetize well on Amazon Appstore, therefore we decided to double down our investment and commitment in the Amazon ecosystem. Together with the Amazon Appstore team, we were able to build the perfect story, not only for the start of LAOLA1.tv live streaming on set top boxes and ConnectedTV, but also for the growth of the Amazon Appstore and Fire TV in Germany and Austria" says Felix Blank of LAOLA1.tv.

Follow LAOLA1.tv’s example. Find out more about how to build your app for Fire TV and reach millions of customers in the living-room.

Judith