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Showing posts by Danae Laidlaw

February 14, 2017

Danae Laidlaw

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As part of our commitment to improving the developer experience, we are excited to announce that you can now view post-install revenue metrics for users acquired as a result of your Advertise Your App campaigns.
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April 26, 2016

Danae Laidlaw

With Advertise Your App, you can promote your app to millions of users on Fire Tablet Wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.

Advertise Your App offers you the ability to drive app installs across banners, interstitials and on Fire Tablet Wakescreens. We are excited to announce that you can now bid by ad format. Set the same or separate cost-per-click bids by ad format. Advertise Your App offers two ad formats: Full screens (interstitials and Fire Tablet Wakescreens) and banners.

Here’s how it works: Login to the Developer Portal. While setting up a new Advertise Your App campaign, you can choose to let us auto generate your ads for you or you can upload your own custom banner and interstitial ad creative. Once you have launched your campaign, visit the campaign reporting dashboard to view conversions associated with your Advertise Your App campaign.

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March 17, 2016

Danae Laidlaw

With Advertise Your App, you can promote your app to millions of users on Fire tablet wakescreens and mobile placements on the Amazon Mobile Ad Network. Getting started is easy: you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads.

We are excited to announce that you can now drive app installs with new interstitial ad placements. Advertise Your App provides two interstitial ad templates: Medium Rectangle and Full Screen Image. Both templates are responsive and will expand to match the size of any mobile device’s screen.

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March 10, 2016

Danae Laidlaw

With Advertise Your App, you can promote your app to millions of users on Fire tablet Wakescreens and mobile devices on the Amazon Mobile Ad Network. Getting started is easy; you can create an Advertise Your App campaign in less than 90 seconds, and launch a campaign with as little as $100. And the best part? You only pay when a user clicks on your ads. Have a limited budget? No problem! We never exceed the budget you set. Whether you are aiming to do a burst campaign, when you spend a large portion of your marketing budget in a very short time period, or drive an “Always On” strategy, when you spread your marketing budget out over time, Advertise Your App has a solution for both.

You can now create recurring campaigns for your Advertise Your App ads. A recurring campaign will continue to run until it is manually stopped by you and drives an “Always On” user acquisition strategy. You can also choose to select the "set cost-per-download limit" option. This option will allow us to automatically renew your campaign only if it meets the cost-per-download value set by you for the designated period (14 days, 30 days or 90 days). According to comScore*, Amazon users are 72% more likely than general users to discover and download an app via an ad. With the Advertise Your App cost-per-download limitation in combination with a recurring campaign you can build up your app user base with new Amazon users within your budget on a constant basis as long as the ad campaign stays under your CPD limitation.

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