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November 28, 2011

lisamar

KO-aag-apps._V162619036_
 

Recently Amazon released Kindle Fire, our newest addition to the Kindle family that showcases a color touch display and provides instant access to the Amazon Appstore for Android and Amazon’s massive selection of digital content, as well as free storage in the Amazon Cloud.

Kindle Fire puts Amazon’s digital powerhouse of content at customers’ fingertips. In addition to the thousands of popular apps and games available in the Amazon Appstore for Android, customers can also choose from over 18 million movies, TV shows, songs, magazines, and books—and all of their Amazon content is automatically stored in the Amazon cloud, free of charge. Web browsing is simple and fast with Amazon Silk and an even better experience because of the Kindle Fire’s vibrant color touchscreen with an extra-wide viewing angle. All this, plus a fast, powerful dual-core processor, and an unbeatable price, make us proud of this newest member of our Kindle family.

Don’t take our word on it though—we’re not the only ones admiring Kindle Fire!

The first easy-to-use, affordable small-screen tablet, the Amazon Kindle Fire is revolutionary...I can't emphasize this "ease of use" thing enough. More than anything else, that's what's been holding non-iPad tablets back. Amazon cracked it. End of story." - PC Mag

"The Kindle Fire is a 7-inch tablet that links seamlessly with Amazon's impressive collection of digital music, video, magazine, and book services in one easy-to-use package. It boasts a great Web browser, and its curated Android app store includes most of the big must-have apps (such as Netflix, Pandora, and Hulu). The Fire has an ultra-affordable price tag, and the screen quality is exceptional for the price." – CNET

How do you get your app onto the Kindle Fire?

Submit it! Simply join the Amazon Appstore Developer Program, if you haven’t already, and submit your app using the Amazon Appstore Developer Portal just as you would if you were submitting to our store for any other supported Android device. All apps will go through regular Amazon Appstore testing, as well as testing for Kindle Fire.

What are the requirements for your app to work on Kindle Fire?

For your app to work on Kindle Fire, it needs to be compatible with the device's specifications. At a high level, it must be optimized for non-Google Mobile Services (GMS), Android 2.3.4 (Gingerbread), and a 7" screen with a resolution of 1024 x 600. Your app cannot require a gyroscope, camera, WAN module, Bluetooth, microphone, GPS, or micro-SD to function. In addition, your app must not be a theme or wallpaper that manipulates the user interface of the device. As with any other app submission to the Amazon Appstore for Android, your app will also need to comply with our Content Guidelines. For additional information, please visit our Kindle Fire FAQs.

What if your app was already submitted - will it be considered?

Yes. If you already have an app published in the Amazon Appstore for Android, we will automatically review the app for Kindle Fire compatibility. We're currently in the process of testing our entire catalog of published apps to ensure each app provides a high-quality customer experience on Kindle Fire.

What if you want to test your app(s) prior to submitting?

We strongly recommend you test your app on your own and submit an update if you discover any problems. It is possible to configure a standard Android emulator to simulate the Kindle Fire device platform. You should configure your emulator with the following characteristics:

  • Width: 600px
  • Height: 1024px (the device will reserve 20px of the height to display a soft key menu, yielding a height of 1004px when in full-screen mode)
  • Abstracted LCD Density: 169
  • Target: Android 2.3.4 - API Level 10
  • RAM: 512 MB

If you haven’t already submitted your apps, submit via the Amazon Appstore Developer Portal. Interested in marketing opportunities?  Fill out our marketing request form.

November 14, 2011

amberta

Kindle Fire ships today, and we think this is a huge win for Amazon.com customers and Amazon Appstore for Android developers.  As we mentioned in a Kindle Fire announcement blog post, Kindle Fire boasts Amazon’s incredible selection of digital content at customers’ fingertips:

  • Amazon Appstore for Android – thousands of popular apps and games
  • 18 million movies, TV shows, songs, magazines, and books
  • Ultra-fast web browsing - Amazon Silk 
  • Free cloud storage for all your Amazon content
  • Vibrant color touchscreen with extra-wide viewing angle  
  • Fast, powerful dual-core processor 

For Amazon Appstore developers, Kindle Fire offers another venue for getting your apps in front of potential customers. You’ll start seeing Kindle Fire, and apps that were Amazon-tested on Kindle Fire for the best experience possible, sprinkled throughout Amazon.com and in the Amazon Appstore marketing campaigns, in addition to the placements where we’ve already been showcasing apps. You can view a selection of some of our favorite Kindle Fire apps in the Amazon Appstore here.

Some of the titles you may have seen in recent press include Netflix, Rhapsody, Pandora, Comics by comiXology, Facebook, The Weather Channel and popular games from Zynga, EA, Gameloft, PopCap, and Rovio.  Thousands of the Amazon Appstore editorial team’s favorites, such as Bird’s the Word, Pinball Deluxe, SketchBook Mobile, Super Sudoku, X Construction, Monkey Preschool Lunchbox, and more are available as well.

What does this mean for you?
As always, we encourage you to ensure you have submitted the most current versions of all your apps to the Amazon Appstore for Android. Now is also a good time to verify that each app’s meta-data (including list price) is up-to to-date. You can update your existing apps and submit new apps using the Amazon Appstore Developer Portal.

Where can you find the technical specifications for Kindle Fire?
The Kindle Fire has a 7” multi-touch display with 1024 x 600 pixel resolution at 169 ppi, can display 16 million colors, and has instant access to the Amazon Appstore for Android. For more detailed information about the device, including technical specifications, app compatibility information, development tips, and instructions for submitting your app, please see our Kindle Fire FAQ.

You can order a Kindle Fire to test your apps online at amazon.com/kindlefire.

How can developers get merchandising placement in the Amazon Appstore and on Kindle Fire?
If you have ideas about merchandising and marketing your app at the Amazon Appstore, or if you would like to be considered for Free App of the Day placement, please fill out the Marketing Proposal Form.

November 10, 2011

gdierkes

This article demonstrates how to use the AWS SDK for Android to uploadan image to Amazon Simple StorageService (S3) from your mobile device and how to make that imageavailable on the web. Amazon S3 is storage for the Internet. It's a simplestorage service that offers software developers a highly-scalable,reliable, secure, fast, and inexpensive data storage. The complete samplecode and project files are included in the AWS SDK for Android which canbe found here.

To use the AWS SDK for Android, you will need your AWS credentials,that is, your Access Key ID and Secret Access Key. If you haven'talready signed up for Amazon WebServices (AWS), you will need to do that first to get your AWScredentials. You can sign up for AWS here.

Here's what the sample app looks like at start up on Android:

Android-Uploader

Photo Upload

The app uses each platform's "image picker" utility to have theend-user select an image for upload. The app then creates an Amazon S3client, uses the client to create an Amazon S3 bucket in which to storethe image, and finally uploads the image into the bucket. A bucket is acontainer for objects stored in Amazon S3. Every object--such as animage--is contained within a bucket.      

Get the image

The first step is to retrieve the content, in this case an image, tobe uploaded to Amazon S3. For this sample app, selecting an image from thedevice itself is an easy choice.

Intent intent = new Intent(Intent.ACTION_GET_CONTENT);intent.setType("image/*");startActivityForResult(intent, PHOTO_SELECTED);

Android-Image-Picker

Once an image is selected, a callback method is invoked with theselected image's information. The app uses this information to completethe upload.

Upload the image

Once we have the image, we can attempt to upload it to Amazon S3.

First, create an Amazon S3 client to communicate withthe service.

AmazonS3Client s3Client =   new AmazonS3Client( new BasicAWSCredentials( MY_ACCESS_KEY_ID, MY_SECRET_KEY ) );

Second, create an Amazon S3 bucket to store thepicture.

s3Client.createBucket( MY_PICTURE_BUCKET );

Finally, put the image object into the Amazon S3bucket.

PutObjectRequest por =    new PutObjectRequest( Constants.getPictureBucket(),                          Constants.PICTURE_NAME,                          new java.io.File( filePath) );s3Client.putObject( por );

Browser Display

The app makes the image available for viewing in a browser bygenerating a pre-signed URL. A pre-signed URL is a URL for an Amazon S3resource that is signed with current AWS security credentials. Thepre-signed URL can then be shared with other users, allowing them toaccess resources without providing an account's AWS securitycredentials.

First, create an override content type to ensure thatthe "content" will be treated as an image by the browser.

ResponseHeaderOverrides override = new ResponseHeaderOverrides();override.setContentType( "image/jpeg" );

Second, create the pre-signed URL request. Pre-signedURLs can be created with an expiration date, that is, a date andtime after which the resource will no longer be available. In the sample,the pre-signed URLs are valid for only one hour.

GeneratePresignedUrlRequest urlRequest =    new GeneratePresignedUrlRequest( Constants.getPictureBucket(),                                     Constants.PICTURE_NAME );// Added an hour's worth of milliseconds to the current time.urlRequest.setExpiration(    new Date( System.currentTimeMillis() + 3600000 ) );urlRequest.setResponseHeaders( override );

Third, generate the pre-signed URL. 

URL url = s3Client.generatePresignedUrl( urlRequest );

Finally, launch the browser to view the pre-signed URLwhich will display the image. 

startActivity(    new Intent( Intent.ACTION_VIEW, Uri.parse( url.toURI().toString() ) ));

Android-ShowPic

Next Steps

These few lines of code demonstrate how Amazon S3 could become alimitless storage device for your mobile photos. A photo sharing app thatallows users to view photos from other users would not be a difficultextension to the above code. Also, the content that is uploaded and sharedis not limited to images. The content could be audio files, video files,text, or other content that users want to store and share. 

References

A sample app that includes this code is provided with both mobile SDKs.The download links can be found here: AWS SDK for Android.

For more information about using AWS credentials with mobileapplications see the following article: Authenticating Users of AWS Mobile Applications with a Token VendingMachine

Questions?

Please feel free to ask questions or make comments in the MobileDevelopment Forum.

Portions of this page are reproduced from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

November 08, 2011

johnjord

Recently, the Amazon Appstore for Android featured Read It Later Pro as the Free App of the Day. The extremely popular and useful application allows users to save what they find on the web to watch and read on any device and at any time – a “DVR for the web,” states The New York Times.

Founded in 2007, the company already boasts 3.5 million users and sees millions of articles saved each week through their very user-friendly and seamless service.

Also, the company “runs the entire Read It Later operation on Amazon Web Services [AWS],” states founder Nate Weiner. “We take advantage of EC2 for our servers, ELB for load balancing, S3 and EBS for storage. We also use Amazon Simple Email Services [SES], which has simplified our e-mail communications and made them more effective.” Although very excited about the Free App of the Day promotion, the Read It Later team expressed some concern over the large number of expected new customers and the impact on their 50K daily e-mail limit through SES.

According to Read It Later CTO and Engineer Matt Koidin, the internal teams at Amazon moved quickly to address a solution for this use case. “We initially thought we would need additional development to work around the e-mail limit… but our account manager was able to coordinate with the AWS team to increase the limit for the day,” Koidin said.

Koidin and team see this as another example of the Amazon Appstore’s ability to provide an advantage through its network of services for developers. “Having Amazon not only run the promotion, but work with the broader Amazon organization (i.e. AWS) to provide some assistance so it didn’t overwhelm us or require additional work, shows they are aligned as a partner to make this a success for everyone involved,” added Koidin.

The team at Read It Later was happy to report that the promotion resulted in “one of our largest days of new user acquisition ever” and “we’ve seen our transaction level sustain at a higher level than prior to the promotion.” They see more exciting opportunities down the road to incorporate additional Amazon services for developers.  When asked if they would run the Free App of the Day promotion again, Koidin replied with a simple, “Absolutely.”

Learn more about AWS online here.

October 28, 2011

amberta

Last month we announced a promotion with Amazon Web Services (AWS) where qualifying developers who submit an Android app or app update to the Amazon Appstore for Android are eligible to receive a $50 AWS credit to use toward the following services:

Remember, there’s still time to submit. The promotion runs through November 15, 2011, and we encourage you to get your apps in soon. We encourage you to ensure you’ve submitted the current versions of all your apps to the Amazon Appstore. Now is also a good time to verify that each app’s meta-data (including list price) is up-to-date. You can update your existing apps and submit new apps using the Amazon Appstore Developer Portal.

For developers new to AWS, here’s a great video on how to get started:

Many developers have already qualified for and received their promotion code for AWS. AWS combined with the Amazon Appstore provide a solid suite of solutions to build apps and a great place to get exposure. MightyMeeting, an app that enables users to run online meetings on the go from tablets, smartphones, or any web-enabled device is one great example. “We needed a cost-efficient robust infrastructure that could be used to manage presentations and online meetings in the cloud and scale up or down dynamically depending on the workload. We found that AWS addresses all our needs, even real-time media streaming during a meeting,” says Dmitri Tcherevik, CEO of MightyMeeting Inc.

Learn more about the AWS SDK and this promotion online here. To apply your code, sign up for an AWS account and apply your promotion code by visiting: http://aws.amazon.com/awscredits/

Submit your app online here.
 

October 20, 2011

alexbow

Customer Reviews are extremely important to us here at Amazon. While it’s meaningful to make sure that your product description paints a compelling and realistic picture, we can’t always anticipate everything customers will be interested in before purchasing. When a customer leaves a review, they’re helping other customers decide if a particular item is right for them. This is just as important for the Amazon Appstore for Android. Customers are likely to view a few similar apps before choosing the one that suits them best and will use Customer Reviews to help make that determination.

Paying attention to the reviews on your apps has a lot of benefits. You can use the feedback to decide to add new features and functionality to your app, fix bugs, or make general improvements. While we understand you never want to see less than positive reviews posted about your app, you should take these comments as opportunities to improve your app and better serve your customer base. We give you the option of commenting on reviews so you can show the customer that their feedback is important and you are listening.

Here’s a great example: Capigami makes sure to follow customer reviews for their app, Out of Milk.  A review was posted that shared how much the customer loved Out of Milk but also had a few suggestions on improving the app.

Capture1

Capigami responded with a comment, thanking the customer for the kind words but also going through all of the recommendations and responding to each one. In this case, one of the recommendations was already in development.

Capture2

Amazon pays attention to customer reviews, too. We use that information to make decisions on many things, including which apps to market in various promotions, such as Free App of the Day or the Amazon Appstore for Android merchandising areas.

On Amazon.com, customer reviews are an extremely important part of our customers’ purchasing decisions. Ensuring that you stay on top of customer feedback will reward you with good customer reviews, which will get more customers interested in your app and other apps that you develop.

October 05, 2011

amberta

Last week Amazon announced the upcoming release of Kindle Fire.  Kindle-fire-screenshot

Kindle Fire is a new addition to  the Kindle family with a vibrant color touch display that offers instant access to the Amazon Appstore, along with Amazon’s massive selection of digital content and free storage in the Amazon Cloud.  A fast and powerful dual-core processor powers the 14.6-ounce device that’s light enough to hold with one hand—all for only $199.

Customers in the U.S. can pre-order Kindle Fire at www.amazon.com/kindlefire.  Read more in the press release.

What does this mean for you?
Kindle Fire ships on November 15.  We encourage you to ensure you have submitted the most current versions of all your apps to the Amazon Appstore for Android.  Now is also a good time to verify that each app’s meta-data (including list price) is up-to to-date.  You can update your existing apps and submit new apps using the Amazon Appstore Developer Portal.

Where can I find the technical specifications for Kindle Fire?

The Kindle Fire has a 7” multi-touch display with 1024 x 600 pixel resolution at 169 ppi, can display 16 million colors, and has instant access to the Amazon Appstore for Android.  For more detailed information about the device, including technical specifications, app compatibility information, development tips, and instructions for submitting your app, please see our Kindle Fire FAQ

How can developers get merchandising placement in the Amazon Appstore and on Kindle Fire?

If you have ideas about merchandising and marketing your app at the Amazon Appstore, or if you would like to be considered for Free App of the Day placement, please fill out the the Marketing Proposal Form.

We appreciate your interest in the Amazon Appstore for Android and the new Kindle Fire!

September 28, 2011

Amazon Mobile App Distribution Program

Kindle Fire is a new addition to the Kindle family with a vibrant color touch display that offers  instant access to the Amazon Appstore, along with Amazon’s massive selection of digital content and free storage in the Amazon Cloud. A fast and powerful dual-core processor powers the 14.6-ounce device that’s light enough to hold with one hand—all for only $199.Apps-on-kindle-fire

Kindle Fire puts Amazon’s incredible selection of digital content at customers’ fingertips:

  • Amazon Appstore for Android – thousands of popular apps and games
  • 18 million movies, TV shows, songs, magazines, and books
  • Ultra-fast web browsing - Amazon Silk 
  • Free cloud storage for all your Amazon content
  • Vibrant color touchscreen with extra-wide viewing angle  
  • Fast, powerful dual-core processor 

Key features:

Stunning Color Touchscreen: Content comes alive on a 7” vibrant color touchscreen that delivers 16 million colors in high resolution and an extra-wide viewing angle.

Fast Dual-Core Processor: Kindle Fire features a state-of-the-art dual-core processor for fast, powerful performance. Stream music while browsing the web or read books while downloading videos.

Easy to Hold in One Hand: Designed to travel with you wherever you go. Light enough to hold in just one hand, Kindle Fire is perfect for browsing, playing, reading and shopping on-the-go.

Beautifully Simple and Easy To Use: Designed from the ground up, Kindle Fire's simple, intuitive interface lets customers spin effortlessly through your recent titles and websites straight from the home screen.

Free Cloud Storage: Kindle Fire gives you free storage for all Amazon digital content in the Amazon Cloud. Apps, books, movies, and music are available instantly to stream or download for free, at a touch of a finger. 

Ultra-fast web browsing – Amazon Silk: Amazon Silk is a revolutionary, cloud-accelerated browser that uses a "split browser" architecture to leverage the computing speed and power of the Amazon Web Services cloud. Learn why it’s so fast

Only $199: The all-new Kindle Fire is only $199. Customers in the U.S. can pre-order Kindle Fire starting today at www.amazon.com/kindlefire, and it ships Nov. 15, 2011.

Read more in the press release.

September 20, 2011

lisamar

Vervv, a mobile developer specializing in finance and productivity apps, currently has two Android apps available in the Amazon Appstore for Android. They are Convertr, which instantly and accurately converts anything, from currency to torque, and Ledgerist, the Android solution to the old pen-and-paper balancing of the checkbook.

The Amazon Appstore team approached Vervv prior to the launch of the Amazon Appstore. Ultimately, Vervv’s decision to submit its apps came down to Amazon’s large and engaged customer base. “There aren't many companies out there with the size and reach that Amazon has,” Vervv co-founder James Kelso said.

Vervv was initially surprised by its lack of traction with other Android offerings. “We noted a great response to our release on iOS, but the market was just too saturated on Android. When we released to the Amazon Appstore, and we were featured as the Free App of the Day, we noted much better user engagement with our product. We've seen a significant increase in sales ever since,” Kelso said.

 
       Convertr_thumbnail_225x225 Ledgerist_thumbnail_225x227


   
Vervv has not had to deal with a lot of non-technical feedback for its app in the Amazon Appstore for Android, a very positive sign. Kelso explained, “We're constantly bombarded with e-mails from users of the other Android marketplaces needing us to fix billing issues or other non-technical issues. Because customers can reach out to Amazon.com customer service for help with app-related billing and non-technical issues, the Amazon Appstore has been great in that it takes that burden off our shoulders.”

Kelso recommends the Amazon Appstore for Android as a good place for emerging apps “because it's difficult to get separation in most segments these days. Amazon is big enough to help gain traction in the market.” He added, “The most important thing that we've learned is probably that your app could be discovered any day.”

September 12, 2011

merydith

The Amazon Web Services (AWS) Mobile SDK for Android is now generally available (GA).  The SDK features APIs designed specifically for mobile apps, and has sample code showing you how to connect to AWS using the AWS Security Token Service.

Made by mobile developers for mobile developers, the AWS Mobile SDK for Android provides support for connecting your application to the cloud. These “connected” apps leverage AWS to manage and scale new and compelling features.  The SDK makes it easy for you to build connected mobile applications by providing APIs that hide much of the lower-level networking code, including authentication, request retries, and error handling.

What types of connected features can you implement with the AWS Mobile SDK for Android?

  • Build a camera-to-cloud media application that uploads photos or videos to Amazon S3 for world-wide distribution through Amazon CloudFront. Amazon S3 provides the storage and Amazon CloudFront provides low-latency delivery of static or streaming content.
  • Make your mobile game "social" by adding the ability to share moves, high scores, or player stats between devices using Amazon SimpleDB.  Use the SDK to store and query data items via a simple interface, and Amazon SimpleDB does the rest.
  • Add the ability to broadcast messages (“It’s your turn, Dave”) between devices with Amazon Simple Notification Service and Amazon Simple Queue Service―without writing any server code.
  • And remember that camera-to-cloud application? Well, when your users ask you to update the application so they can email those photos and videos to friends, it’s going to be a snap, because you can use Amazon Simple Email Service to send emails from your application.

Get started by visiting the AWS SDK for Android page where you can download the SDK and read the Getting Started Guide.

If you submit your app to the Amazon Appstore for Android by November 15, you'll receive a $50 credit.  Learn more about this promotion at:  http://aws.amazon.com/Android-development-with-AWS

September 12, 2011

lisamar

You’ve probably heard about Amazon’s goal to be the Earth’s most customer-centric company. Having clear, concise, and accurate app descriptions is one way the Amazon Appstore for Android strives to meet that goal.

When submitting your app(s) to the Amazon Appstore Developer Portal, you can provide content for the app’s product detail page. We’d like to share some of the key standards we use to help you along your way to great app product detail page content.

Title

The title is the first thing a customer sees and may even be the term they searched on. It appears at the very top of the product detail page, right above your company name.

Title_PDP_screenshot

  • Keep it simple. Don’t include extraneous marketing verbiage such as “MyAppTitle – the best most greatest app in the whole wide world and beyond!!!!!!!!”
  • Make it readable. Unless your app has special capitalization (PicSay, SwiftKey, SeekDroid), capitalize the first and last words of the title, no matter what part of speech. Between those words, capitalize each word except for coordinating conjunctions (and, but, or, nor, and for), articles (the, a, an), and prepositions of four or fewer letters.
  • Be concise. No more than 100 characters—it’s a title, not a Tweet!
  • Be clear. If your app has multiple versions, let your customer know by calling it out in the title (e.g., Premium, Pro, Lite, Donate, Free).

Description

The description appears on your Amazon product detail page in a section titled Product Description and provides you the opportunity to sell your customer on downloading/purchasing your app. Consider your audience. Who is your app’s target customer? Make sure the customer knows you are speaking to their interests.

  • What is your app’s point of differentiation? What are the key features of the app? Let customers know why this app is special and something they need.
  • Be truthful and avoid being vague. Don’t lead your customers to any unsupported conclusions—that leads down a quick path to unhappy customers and bad reviews. Accurate details always trump vague claims.
  • Avoid describing specific how-to information for the app. Customers want to know more about your app features than the step-by-step details on how to use it. That information would be more beneficial placed in a help section within the app. Use the description to sell your app!
  • If your app uses another app (like Adobe AIR) or synchronizes with a service (like Pandora) be sure to mention that information. Always let the customer know when fees are involved. Be up front with our customers and you’ll build customer loyalty and trust.
  • Use active (vs. passive) voice. Using active voice makes your meaning clear to the customer, and keeps the sentences from becoming too complicated or wordy.

Description_PDP_screenshot_1

Description_PDP_screenshot_2

Description_PDP_screenshot_3

Product Feature Bullets

Product feature bullets summarize key features of your app and are displayed in their own section, titled Product Features, on your app’s product detail page.

  • Detail your app’s specific features or actions and list its main (or most compelling) feature first. Some customers may only read the features bullets on your app’s product detail page, so it is important to make them as comprehensive as possible while remaining concise.
  • Try to sum up your app in 3 – 5 bullets.
  • Capitalize the first word and don’t end a bullet with a period—remember that the product features are a concise feature list and not full sentences (like these bullets!).
  • Make the bullets parallel by starting with the same part of speech (e.g., noun, verb), using the same verb tense (e.g., present, past, future), and the same voice (e.g., active or passive, preferably active).

ProductFeatures_PDP_screenshot_1

ProductFeatures_PDP_screenshot_2

ProductFeatures_PDP_screenshot_3

Upload!

Upload all of your app metadata (content, images, basically anything other than the actual APK) in your Developer Portal account within the app profile.

The title will go in the General Information section.

Title_field_screenshot

The description will go in the Merchandising section.

Description_field_screenshot

The Description field allows for 4,000 characters. If you have more to say, you can send us additional information via the Contact Us link in your Developer Portal account.

Using the knowledge we gain from your provided description, testing your app, and listening to general customer feedback, the Amazon Appstore team will publish content that most accurately represents your app in a manner that customers will find clear, concise, and pertinent to their needs.

  • Keep it simple. Don’t include extraneous marketing verbiage such as “MyAppTitle – the best most greatest app in the whole wide world and beyond!!!!!!!!!”
  • Make it readable. Unless your app has special capitalization (PicSay, SwiftKey, SeekDroid), capitalize the first and last words of the title, no matter what part of speech. Between those words, capitalize each word except for:
    • Coordinating conjunctions (and, but, or, nor, and for)
    • Articles (the, a, an)
    • Prepositions of four or fewer letters
  • Be concise. No more than 100 characters—it’s a title, not a Tweet!

 

September 07, 2011

amberta

The Amazon Appstore for Android is the place where developers can get exposure for their Android applications through automated merchandising and other marketing.  Amazon also offers great solutions for developers to build apps with the Amazon Web Services (AWS) Mobile SDK.

From September 7, 2011 through November 15, 2011, developers who submit an Android app to the Amazon Appstore are eligible to receive a one-time $50 promotion code for use on certain AWS services (subject to terms and conditions).  Promotion codes will be emailed directly to developers during the first week of October and the last week of November.


AWS delivers a set of simple building block services that together form a reliable, scalable, and inexpensive computing platform “in the cloud”. With AWS, developers can easily access a scalable and cost-effective cloud computing resources through simple API calls or with the use of the AWS Mobile SDK for Android (and iOS).  As noted in this blog post , some highlights of the AWS SDK for Android include:

  • Storage – developers can store and retrieve any amount of data using Amazon S3
  • Database – developers can add a highly available, scalable, and flexible non-relational data store using Amazon SimpleDB with little or no administrative burden
  • Messaging – developers can integrate reliable, highly scalable mobile-to-mobile communication into applications using Amazon SQS and Amazon SNS

The SDK includes a library, full documentation, and some sample code.  You can get the library on GitHub.  Also, in true open source fashion, AWS is open to and encourages external contributions.

Learn more about the AWS SDK and this promotion online here.

Submit your app online here.

August 24, 2011

Winkie Chen

Note: Effective 08-26-2015 Free App of the Day (FAD) has been replaced with Amazon Underground.

Farkle Dice - Free and Farkle Dice Deluxe (Ad-Free) are two popular and well-reviewed apps in the Amazon Appstore for Android.  Developed by Smart Box Games, the apps present a fast-paced dice game and offer both solo and social gaming experiences. 

Smart Box Games was one of the first developers to join the developer program after the Amazon Appstore launched in March. 

Why did Smart Box Games act so quickly to join a brand new store? Todd Sherman, president of Smart Box Games, said that as a small, independent game company, “Our priority is to make sure the games have beautiful art, professional sound effects, and music, and are programmed to be stable and responsive. We typically have limited resources for marketing.  The Amazon Appstore gives developers like us a chance for success by offering customers multiple ways to explore and find games.”  He added, “For example, you can navigate the store by Top 100 Games, or by category, or through widgets powered by Amazon’s recommendation engine such as ‘Customers Who Bought This Item Also Bought.’ Plus, the first year fee for the developer program was waived.”

Within a few weeks of its publishing, Farkle Dice - Free skyrocketed to the top of the Board Games category and soon climbed the charts under the Top 100 Free Bestselling Games. 

Amazon featured Farkle Dice Deluxe (Ad-Free) on July 23  as the Free App of the Day, a daily promotion in which we make a premium app available to our customers for free and prominently promote the app on Amazon.com and in the Amazon Appstore. 

Farkle_fad

 

We set an expectation of approximately 75,000 downloads for the Free App of the Day promotion with Farkle Dice - Deluxe. “Our actual downloads far exceeded that expectation, and we were thrilled by the exposure and the comments from new players,” Sherman said regarding the result of the promotion.  What does it mean for Smart Box Games to have so many new users? “As part of a long-term monetization strategy, we plan to contact those newly acquired users via the messaging function within Farkle Dice - Deluxe when we release our new game later this year.”

July 27, 2011

lisamar

Why are release notes important?


Release notes are a valuable developer tool that can be used to provide a better customer experience. Customers are becoming more aware of and interested in changes to their apps—they want to know why they should take the time to download app updates and what changes may be happening on their device(s)!


Release notes let your customers know what changes you are making to your app and it keeps them in the loop regarding bug fixes, app enhancements, permission changes, etc. Providing release notes may also speed up the turnaround time on app updates as it advises our testers what to look for when testing your update.


Where do release notes show up?


The release notes appear on the product detail page for your app in a section titled “Latest Updates”.

Repligo_reader_release_notes

Where do I enter my release notes?


You can enter release notes for your app through your Developer Portal account. Go to the App Details Page for the app and you will find the Release Notes field in the section titled Upload Binary. (Note that the field will not appear until after you have uploaded your APK.)


How do I format my release notes?


The Release Notes field will automatically make each new line a bullet on your product detail page. Simply enter each release note as a new line and we’ll do the rest.

Dev_portal_release_notes_field_EDIT
 

July 19, 2011

lisamar

Oceanhouse Media, Inc., a leading mobile app publisher, is quickly becoming a very popular developer in the Amazon Appstore for Android. The company only recently started publishing to the Amazon Appstore and already has over 50 high-quality and consistently high-rated apps available.

Michel Kripalani, Founder and President of Oceanhouse Media, made the choice to partner with Amazon prior to the launch of the Amazon Appstore for Android, “The decision to sign-on to the Amazon Appstore was based on Amazon’s track record and we felt the customer base would be an excellent reach to our target demographic.”

Oceanhouse Media, Inc. is definitely seeing success!  While the company heavily promoted via email, social, and online merchandising, The Cat in the Hat – Dr. Seuss hit number one in the Top 100 Paid apps on the Amazon Appstore.

Cat in Hat - Number 1_crop

On an ongoing basis, Oceanhouse Media does numerous promotions to drive traffic to their apps—and this has been a key to their success. The company is active on social media sites, such as Facebook and Twitter, and also utilizes a blog and newsletter to promote their apps.

Facebook_status_Oceanhouse
Twitter_status_Oceanhouse

There are quite a few merchandising placements on the Amazon Appstore as well which help drive success for Oceanhouse Media: app discounts, Facebook updates, email campaigns, cross-promotion with non-app products, and a callout on the main page of the Amazon Appstore.

Facebook_status_AmazonAppstore
Email Campaign Screenshot 2

Cross-promotion screenshot

Oceanhouse Media is pleased with the results. “When co-marketing kicks in, sales are tremendous,” Michel says. “When we partner together, good things happen.”

Michel’s advice to other vendors is to come up with a high-quality product that has brand recognition—something that makes customer and distributors (like the Amazon Appstore) take notice. Michel adds, “We’re extremely hopeful for the future and thankful to be a partner [with the Amazon Appstore].”

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