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A/B Testing Start Using A/B Testing

  • Avoid redistribution

    Run A/B Tests on the fly without writing client-side code or redeploying your app.
  • Cross-platform support

    A single destination to successfully optimize your iOS, Amazon and Android apps.
  • A/B/n Testing

    Optimize your app or game quickly by testing up to five variations at once.
Key features include
  • Free

    Free service

    A/B Testing is completely free
  • Easy integration

    Easy integration

    Integration can take less than a day
  • Custom segmentation

    Custom segmentation

    Set up experiments and segment your audience using custom criteria
  • Effortless scaling

    Effortless scaling

    Built on Amazon Web Services, Amazon's A/B Testing service enables you to focus on building great games and apps instead of designing scalable backend services