Indicator Guidance

Light Ring

Depict the device as accurately as possible. Show the correct light indicator depending on whether Amazon Echo devices are listening, thinking, or responding.

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Primary Functionality

Listening: Directional blue

Use during an utterance.

echo listening ring

echo screen listening ring

echo on the go listening ring

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Thinking: Alternating blue

Use immediately following an utterance, before Alexa responds.

echo thinking ring

echo screen thinking ring

echo on the go thinking ring

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Responding: Pulsing blue

Use during an Alexa response to an utterance. Note: there is no light ring during Alexa responses on screened devices.

echo responding ring

echo on the go responding ring

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Secondary Functionality

setup: orange ring

Setup: Cycling orange

mic muted: red ring

Microphone muted: Solid red

notification: yellow ring

Notification: Pulsing yellow

incoming call: green ring

Incoming call: Pulsing green

active call: green ring

Active call: Cycling green

volum: white ring

Volume: Contextual white

Error: pulsing purple ring

Error: Quickly pulsing purple

do not disturb slow purple ring

Do not disturb: Slowly pulsing purple

Away: cycling white ring

Away mode: Cycling white

Amazon, Alexa, and all related marks are trademarks of Amazon.com, Inc. or its affiliates.

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Additional Resources

ECHO

Echo Brand Guidelines