Alexa Skills Kit

Give Your Vision a Voice and Reach More Customers

What Is an Alexa Skill?

Alexa is Amazon’s voice service and the brain behind tens of millions of devices like the Echo family of devices, Fire TV, Fire Tablet, and third-party products with built-in access to Alexa. Alexa provides capabilities, or skills, that enable customers to create a more personalized experience. There are now tens of thousands of cloud-based skills from brands like The Ellen DeGeneres Show, Universal Studios, and Uber as well as individual designers and developers.

 

What Is the Alexa Skills Kit?

The Alexa Skills Kit (ASK) is a collection of self-service APIs, tools, documentation, and code samples that makes it fast and easy for you to add skills to Alexa. ASK enables designers, developers, and brands to build engaging skills and reach customers through tens of millions of Alexa-enabled devices. With ASK, you can leverage Amazon’s knowledge and pioneering work in the field of voice design.

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Why Build Skills?

Reach and Delight Customers

Lean on our voice design experience to reimagine your customer experience. Create rich, voice-first experiences that integrate voice, visual, and touch interfaces. Reach customers where they are through the Echo family devices, Fire TV, and Alexa-enabled third-party devices such as Sonos One speakers and ecobee smart thermostats.

Make Money with Alexa

When you build delightful skills with compelling content, customers win. Now you can make money with your Alexa skill. Sell premium content to enrich your Alexa skill experience with in-skill purchasing, or offer a new sales channel by selling physical goods and services with Amazon Pay for Alexa skills. You can also get paid for engaging skills that customers love most via Alexa Developer Rewards.

Build How You Want

Build your own skill using the Alexa Skills Kit SDKs, APIs, and code samples. Use our tools and resources to refine your voice experience based on customer response. You can also outsource the work to an experienced voice agency. Once you build, you can host most skills for free with AWS Promotional Credits.

Meet a Developer Growing a Voice Business

"I wanted to explore more business models and really see what’s possible on Alexa,” says Gal Shenar, maker of more than 30 Alexa skills, some of which offer premium experiences. Shenar says he’s seeing an upsell conversion rate of 34% on his popular skill Escape the Airplane—“much higher than what you’d expect on mobile."

 

Your Skill-Building Journey

Learn

Get to know the Alexa Skills Kit and learn how you can add voice to your big idea.

Learn what's possible

Design

Learn how to design for voice and start sketching out your skill's interaction.

Design for voice

Build

Build your skill in the cloud with our toolkit, no coding knowledge required.

Build in the cloud

Launch

Launch your skill in the Alexa Skills Store and reach tens of millions of customers.

Launch your skill

What's New

Learn about all new release feature updates here.

Make Money with In-Skill Purchasing

Now, you can make money by selling premium digital content to enrich your Alexa skill experience.

Learn more

Amazon Pay for Alexa Skills

With Amazon Pay for Alexa Skills, you can use Amazon's simple voice purchasing flow to sell goods or services.

Learn more

CanFulfillIntentRequest (Beta)

Enable customers to discover and use your skill name-free with CanFulfillIntentRequest (Beta).

Learn more